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Regular-article-logo Thursday, 18 April 2024

CALLAWAY AIMS HIGH 

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Staff Reporter Calcutta Published 10.03.99, 12:00 AM
Calcutta, March 10 :     The US-headquartered Callaway Golf Company, which has entered the Indian market, intends making its presence felt in a big way. This was announced today ?timed to coincide with the Indian Open ? by Messrs Warren Lee and Gandy Ahluwalia. Besides signing on more golfers to endorse popular equipment ? top pro Vijay Kumar is the No.1 Callaway star in India ? the company will get retail outlets (for instance, Golf Stoppe in the city) to organise demo ?clubs?. The idea, of course, is to reach out to golfers rather than getting the golfing fraternity to always make the first move. Incidentally, India?s only woman pro golfer, the US-based Simi Mehra, endorses Callaway. But the biggest star on the Callaway rolls is Colin Montgomorie. Callaway, which tops in golfing gear sales worldwide, invests heavily in R&D. That it has its own Test Centre is a big plus. Mercantile meet RPG defeated Eveready 39-35 while Modi Telstra scraped past ABN Amro 24-22 in the mercantile mixed basketball meet today at the Rangers court.    
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