Shillong: Out with boring monologues and public rallies; in with social media and music.

Trust electioneering in Meghalaya to be anything but bland.

The people of Meghalaya, a state where music is loved and technology is an obsession, are using both to the hilt. Ask Rahul Gandhi who dropped in for electioneering. Apart from addressing rallies, he went on to enjoy a concert in almost freezing temperatures.

If the pictures were anything to go by, Rahul wasn't complaining.

Candidates are also using Facebook, WhatsApp and Twitter to spread the message.

Phawar is one form of music introduced by the Khasis and is an integral part of music in Meghalaya during elections.

During campaigning, supporters dance not only to the tune of parties and their candidates, but also to the tune of music that adds flavour to poll campaigns.

The parties ensure release of music albums before elections through which they project their candidates.

Some candidates even use DJs to perform besides local bands and singers in their campaigns.

Candidates and political parties also use picture messages and videos to highlight their achievements and their rivals' failures.

The candidates carry laptops during door-to-door campaigns and project their vision and ideas on a white screen through LCD projectors in the form of PowerPoint presentations.

Many politicians in Meghalaya are not only fond of music but are musicians themselves, like former home minister R.G. Lyngdoh and UDP leader Paul Lyngdoh.

Chief minister Mukul Sangma used to sing on a number of occasions in festivals and shows.