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City gets new pamper den for furry buddies Pawsh Purrfect, a look into the paw spot

Our furry buddies need care and lots of pampering and finding the right place is a blessing for all pet parents

Sramana Ray | Published 07.02.24, 11:34 AM
Pawsh Purrfect has stocked up on organic products for pets. The products have been tried and tested by both Gublush and Chini and they wanted to extend their wonderful experience to the rest. The store's USP includes cool pet-centric quotes like "You will never pee alone" written outside the washroom and a pet parking where they can rest, plus some cool merchandise for pet parents as well.

Pawsh Purrfect has stocked up on organic products for pets. The products have been tried and tested by both Gublush and Chini and they wanted to extend their wonderful experience to the rest. The store's USP includes cool pet-centric quotes like "You will never pee alone" written outside the washroom and a pet parking where they can rest, plus some cool merchandise for pet parents as well.

Pictures: Krishna Kumar Sharma

Our furry buddies need care and lots of pampering and finding the right place is a blessing for all pet parents. Calcutta is brimming over with grooming centres and pet merchandise stores but which one is the right one for your pet? t2 checks out the newly launched pet spa and salon, clinic and merch store right opposite South City Mall. Pawsh Purrfect — where the CEO is Gublush, the labrador and the chief operating officer is Chini, the shih tzu — is beautifully decked up with a light pink and blue colour palette. The palette has been specifically designed for the pooches to enjoy and the chosen colours are something that the four-legged friends can gauge. The products at the store are mostly organic and have been tried and tested by ‘Guchi’ (as Gublush and Chini are called by their mother) and they do want all the other furry babies to enjoy the same.

Vikram Chatterjee pets CEO Gublush. #weloved

Vikram Chatterjee pets CEO Gublush. #weloved

To top it all, veterinary practitioner Dr Abhiroop Banerjee will be at the store every Saturday from noon onwards, and you can drop by with your pet for a quick check-up! The store launch was attended by actor Vikram Chatterjee and director Tathagata Mukherjee, ahead of their film Pariah’s release on February 9. “We loved the space as grooming centres are common in the city, but a space crafted with so much care, consideration, love and affection, is rare. Pawsh Purrfect emanates that kind of energy! It creates an impression that it is a venture by pet parents who adore their babies and all the four-legged,” said team Pariah.

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Team Pariah — Vikram Chatterjee (left) and Tathagata Mukherjee launch Pawsh Purrfect. "The city has a lot of centres for grooming pets, but a space curated with love is rare. I get that vibe from this space and feel having the right space is more essential than having too many of it," said Tathagata. "Grooming centres and having available vets are significant. Pet parents understand the urgency and the necessity of having a good vet to contact in case of an emergency. I hope Pawsh Purrfect will prove fruitful to the four-legged babies," said Vikram.

Your four-legged buddy is your fave travel partner? Here’s the trick to keep them hydrated. Get sippers designed specially for your pooches!

The store boasts a pawsome collection of shampoos and grooming kits for furbabies

The store boasts a pawsome collection of shampoos and grooming kits for furbabies

(L-R Aratrick Saha (Gublush and Chini's father and co-founder of Pawsh Purrfect), Sreyashee Bhaumik with Chini, Vikram Chatterjee with Gublush, Tathagata Mukherjee and Dr Abhiroop Banerjee. “My canine muses have been the driving force behind every aspect of this endeavour. Gublush, who made me a dog mom for the first time six years back, and Chini, the mischievous younger one have inspired me to take up a professional grooming course and pursue my dream project — Pawsh Purrfect. I aim to spread awareness about pets and give love to other pets, inspired by the profound lessons Gublush and Chini have taught me. And it is this journey from being a dog mum to a certified pet stylist that I bring to you all now,” said Sreyashee Bhaumik, the "momager" and founder of Pawsh Purrfect.

Last updated on 07.02.24, 11:52 AM
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