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Dhanteras deals and more — a handy guide to your gold picks this season

Popular jewellery brands across Kolkata are pulling all the stops for Dhanteras, Diwali and the wedding season with offers and schemes

Subhadrika Sen | Published 20.10.22, 04:02 PM

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The festival of prosperity and good luck is knocking on the door. With Dhanteras this weekend, have you already started selecting your favourite pieces of jewellery?

Gold jewellery is not just ornamental but also part of traditions, and people across ages invest in gold jewellery during the festive season. Major gold chains in Kolkata are not only introducing new designs but also offering several discounts and schemes to make purchases a bit more pocket friendly. With wedding season not far behind as well, it’s a good time to look into these offers and schemes.


My Kolkata takes you through some of the well-known gold brands and what they have to offer.

Anjali Jewellers

For Kolkatans, Anjali Jewellers has been their one of the go-to destinations for gold ornaments for years now. There is understandably a high in people buying gold during the festive season, which is also the onset of the wedding season. For Dhanteras, Anjali has offers like, “25 per cent + 5 per cent off on the making charges of gold jewellery, free gold jewellery on the purchase of over Rs 3.5 lakh, lucky draws and more" said director Annargha Uuttiya Chowdhuury.

“People are picking up all sorts of jewellery in gold, diamond, silver and even costume jewellery as per their budgets and requirements. We also get a lot of new customers who buy their wedding jewellery from us as well as first timers who come and buy jewellery along with their parents," he added.

Starting Price: Approx Rs 2,000 for gold pieces and Rs 350 for costume jewellery

Avama Jewellers

Avama Jewellers has classic and elegant designs in jewellery sets, earrings, rings, waist chains and more. This Dhanteras, their collections feature ornate and heavy jewellery which are apt to become heirloom pieces.

“We have no making charges on gold coins; special offers on temple jewellery; free gold coins and gifts on every purchase; making charges from just Re 1 on gold, diamond and polki jewellery; an exchange offer where you can exchange your old gold jewellery for new hallmarked pieces,” said owner and founder, Abhishek Kajaria.

These offers are only applicable for in-store purchase from their Vardaan Market outlet. Avama Jewellers also has a yearly recurring deposit scheme, details of which can be enquired further at the store. For all those looking to be on trend for the season, Kajaria highlighted, “jadau jewellery in antique gold is the trend this festive season.”

Starting Price: For gold jewellery Rs 10,000

B.C. Sen Jewellers

On the occasion of Dhanteras, B.C. Sen Jewellers unveils its Dhanalakshmi Collection ’22 amidst exciting offers. There are offers on making charges of gold jewellery, free gold coins on purchases above Rs 10,000, an exchange offer for your old gold jewellery, and more. These offers can be exclusively availed at the B.C Sen Jewellers showrooms at New Town, Salt Lake, Gariahat, Behala and others till October 24.

Indian Gem and Jewellery Creation

The Indian Gem and Jewellery Creation has been spreading smiles with its latest designs this festive season. Do not miss out on attractive offers while grabbing your favourite jewellery. “For Dhanteras we have 25 per cent off on the making charges of gold jewellery and 10 per cent off on diamond, platinum, Forevermark and gemstones," commented Pratik Dugar, brand director.

They have 10 outlets spread across the city in Wood Street, South City Mall, City Centre Salt Lake and New Town, Vardaan Market and more. For this season, Dugar said, “When it comes to gold jewellery, fancy designs are doing pretty well like pearl jewellery.”

Starting Price: Rs 20,000

Mahabir Danwar Jewellers

This jewellery brand has been winning hearts since 1970. They also come up with exciting offers and new designs for their gold, kundan and jadau jewellery every Dhanteras.

“Our Dhanteras offers include up to 100 per cent off on making charges, five per cent extra discount on total value for bank transactions, silver coin on every purchase of above Rs 50,000, and a lucky draw on Diwali for a bumper gift," said director Vijay Kumar Soni. Speaking of the trends this year, he added, “Dia Polki Chokers, with a touch of colour stone beads, are a big hit this festive season.”

These offers are available in-store at their Bidhannagar, Park Street and Burrabazar outlets. You can also opt for the Monthly Gold Scheme Investment which spans for 10+1 months.

Starting Price: Rs 15,000 onwards for gold jewellery

P.C. Chandra Jewellers

P.C. Chandra has long claimed a name for itself in the hearts of many generations of Kolkatans. From heavy bridal pieces to dainty everyday ornaments, their collection has it all. This Dhanteras, they have the Dhanvarsha offers till October 23. You can avail offers like 25 per cent discount on making charges for all jewellery, to Rs 125 off per gram of gold jewellery and more. What more, these can be availed in-store and online as well.

Starting Price: Approx Rs 2,700 for small gold pieces

Senco Gold and Diamonds

Traditional designs carved with state-of-the-art mechanisms to make that perfect piece of jewelery for you and your loved ones, is what Senco Gold and Diamonds believes in. They have been making timeless pieces for multi-generational Kolkatans. This festive season their collection and offers are available across their stories in Salt Lake, Sealdah, Ruby, Gariahat and more. Additionally, you can also check out their deposit schemes. The starting amount is as low as Rs 1,000 and you can deposit multiples of Rs 1,000 every time when you add in monthly deposits thereafter. There are three options for the schemes — Swarna Labh for six months; Swarna Yojna which is for over 11 months and Swarna Vridhi for more than 18 months.

Starting Range: Approx Rs 3,700 for dainty gold pieces

Shyam Sundar Co. Jewellers


Shyam Sundar Co. has offers on most of its gold, silver, diamond and gemstones collections. You can also win mega gifts as part of the lucky draw. Discounts are available till October 24 and can be grabbed at any outlet in Kolkata. They also run a gold scheme called Sonay Sohaga where customers can deposit a sum in multiples for Rs 1,000 for 11 months and are eligible for a discount on the 12th month when they purchase jewellery.

Starting range: Approx Rs 5,000 for gold coins, Rs 50,000 for jewellery

Last updated on 20.10.22, 06:15 PM

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