Despite the heat and rain, City Centre New Town witnessed the mishti rush of the Sweets of Bengal Festival organised by the Ambuja Neotia Group in association with The Telegraph. This festival was organised to celebrate the 13th anniversary of City Centre New Town, where sweet sellers from outside Kolkata came together under one roof to give us the taste of pure Bangla-r mishti. People kept coming to experience the delectable taste of the sweets by famous sweet shops from every corner of Bengal.
IT Analyst Hirale Roy Chowdhury and his wife Sonali enjoyed tasting sweets from the different stalls and also took home sweets from Felu Modak.
Shops like Mouchak, Brojonath Grandsons, Nalin Chandra Das and Sons, Felu Modak, Aytijhya and others participated in this festival to share their tasty sweets. Baked Doi, Langcha, Mihidana, Rabdi, Malai Sandesh and more attracted the crowd. Bandana Chat and Agarwal’s Pav Bhaji stalls were also present, just in case the crowd wanted a savoury change.
Homemaker Annie Roy was busy feeding her daughter mihidana from Misti Bangla Bardhaman.
“We are celebrating the 13th anniversary of the mall, so we specially organised this mishti festival. Throughout the year we celebrate such food festivals. You can say that it is kind of Ambuja’s passion,’’ said Ramesh Pandey, head of marketing, Ambuja Neotia.
Entrepreneur Suranjana Mitra bought sweets for her family.
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Felu Modak’s speciality Mohini Sandesh made of kheer, was a combination of a modak and sandesh. Rs 25 each
Special Rabdi from Mouchak, Barasat. This was a delicious creamy creation with saffron and cardamom flavour, garnished with chopped pistachios. Rs 70 each
Baked Sandesh by Brojonath Grandsons from Salkia. This baked sandesh was crispy on the outside with the sweetness and softness of sandesh on the inside. Brojonath Grandsons is also famous for their dahi vada. Rs 40 for each sandesh
Sri Krishna Mistanna Bhandar from Burrabazar (main branch) offered Gondhoraj Rosogolla that had a slightly tangy flavour and essence of gondhoraj lebu. Single piece Rs 20; a box for Rs 100
The classic Mango Mousse with the tangy flavour of mango and sweetness of mishti by Nalin Chandra Das and Sons was a fresh pick at the festival. Rs 80 each
Desi Ghee Mihidana by Misti Bangla from Bardhaman was made of desi ghee, cashews and raisins. We could smell the desi ghee from miles! Rs 600 for a kilo
Baked Doi by Sitamata Mistanna Bhander from Uttarpara, was this scrumptious mishti doi but baked, which gave it a smoky flavour. Rs 50 each
Famous Nabadwip Mishti Doi made out of pure cow milk solids. This famous doi melts in your mouth and you can almost taste the flavour of the maatir bhaar, which makes the doi more delicious. This is by Mistanna Bhander from Nabadwip. They also had their special Kheer Sagor. Rs 300 per kilo for the doi.
Pictures: Koushik Saha
