Streax Professional, the professional product range for haircare, colour and style, specially crafted for salon professionals and hairdressers, showcased its latest collection of hair colour and style, 'Mercurial', at a fashion show on May 11 at JW Marriott Kolkata. Streax Professional also announced its association with celebrity hairstylist Vipul Chudasama, who has styled top celebrities for fashion designers and showcased his creation at Haute Coiffure Francaise in Paris. He has also been the face of top international brands.
Streax Professional’s Mercurial collection brings about a seamless transition from your current state of mind and takes you to a world of change, exuberance, and fantasy. It shifts your mindset from being boring, mundane, and everyday life and transitions you through layers of unique and different possibilities that reflect in your haircut, colour and style. The Mercurial collection consists of three styles, namely Supercharged, Natural Me and Otherwhere, which lends itself to variety.
Actor Puja Banerjee, with her ravishing looks and lustrous hair, was the star attraction, as she walked the ramp sporting the textured style from the Supercharged segment of the 'Mercurial' collection.
Streax Professional also organised a ‘look-and-learn’ seminar before the launch, led by Vipul Chudasama, and the Streax Professional technical and education team.
Rochelle Chhabra, head of the Professional Division (Streax Professional), Hygienic Research Institute, said: “Hair always tells a story, a story of your persona, your ideologies and your state of mind. We are a brand that enjoys customising different styles and looks for our contemporary customers for whom haircare is a way of life. Consumers today enjoy being spoilt for choice, and we at Streax Professional are versatile. With the ‘Mercurial’ collection, we have showcased three distinct head-turning styles and looks with modernday influences for fashion enthusiasts.”
Vipul Chudasama, celebrity hairstylist said: “As hairstylists, we are always on the lookout for fashion-forward collections that can challenge our creativity and innovation in cut, colour and style. Streax Professional has yet again nailed it with the launch of ‘Mercurial’, a perfect new-age collection for trendy consumers today. The added advantage of the collection is its versatility and effervescence that works wonders on all hair types.”
The Natural Me collection entices an audience that wants to strike a balance when ‘Softness meets Rawness’. Conventional brightness and lightness meet monochromatic colour with an enhanced touch-and-feel factor.
The Otherwhere collection depicts folklore through characteristics of freedom and self-determination. It is a look crafted for thinkers, loners and introverts.
The Supercharged collection allows for a departure into impulsiveness, harmony, boldness, and austerity. Blended together, it is perfect for the fashionista for you.
