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Association of Corporate Advisers and Executives discuss key topics of lifestyle and fashion business at the Spring Club

Everyone had one thing to say in common, the growth being witnessed in the sector is phenomenal and there is much more to come

Rohini Chakraborty | Published 30.05.23, 08:18 AM
Fashion designer Abhishek Dutta said, "Fashion business has taken a significant leap with the advent of e-commerce. With the growth of online shopping, fashion brands are reaching out to a wider audience, and customers can browse and buy their favourite clothing from the comfort of their homes. This has resulted in lower overhead costs for fashion brands, the ability to offer a wider range of products, and increased revenue. E-commerce has also enabled fashion brands to embrace data analytics, allowing them to understand customer preferences better, personalise marketing, and deliver targeted product recommendations. In short, the benefits of e-commerce for the fashion industry are increased revenue, efficiency, and customer engagement."

Fashion designer Abhishek Dutta said, "Fashion business has taken a significant leap with the advent of e-commerce. With the growth of online shopping, fashion brands are reaching out to a wider audience, and customers can browse and buy their favourite clothing from the comfort of their homes. This has resulted in lower overhead costs for fashion brands, the ability to offer a wider range of products, and increased revenue. E-commerce has also enabled fashion brands to embrace data analytics, allowing them to understand customer preferences better, personalise marketing, and deliver targeted product recommendations. In short, the benefits of e-commerce for the fashion industry are increased revenue, efficiency, and customer engagement."

Pictures: Rashbehari Das

The key topic of discussion at the ACAE (Association of Corporate Advisers and Executives) session on May 13 at the Spring Club was 'emerging trends accelerating the business growth of the lifestyle and fashion sector'. The session was curated by Sunil Goenka, a business communication professional, and was presented by ACAE, a platform for corporate professionals. The conversation veered around the trends that are leading to the market growth of the sector and Calcutta’s overall contribution. Everyone had one thing to say in common, the growth being witnessed in the sector is phenomenal and there is much more to come.

The panel comprised sector aficionados and analysts. It was initiated by P.D. Rungta, the association president, and Niraj Harodia, the general secretary. The panellists comprised fashion designer Abhishek Dutta; Pankaj Killa, owner of HeadTurners Salon; fashion designer Saroj Jalan; Smriti Bordia Jhunjhunwala, co-founder of fashion accessories brand Immri; Aman Choudhary of Art Collection; Khyati Nathwani Choraria of La Lingerie; and Amit Bagri of Elhard Marketing, distributors of premium lifestyle lighting products. The moderator was Gagan Sachdev, owner of Bodyline Sports. “The businesses in fashion and lifestyle segment are always faced with the daunting task of remaining relevant by addressing the ever-evolving trends that customers demand. The session was held with the purpose to address the issue. The panellists put forth their viewpoint on the subject, while also agreeing that the city is adopting the latest trends, which in turn is making a destination for the best in lifestyle and fashion segment,” said Sunil Goenka, chief mentor of Nova Realtime Solutions LLP and curator of the panel discussion.

Fashion designer Saroj Jalan

Fashion designer Saroj Jalan

Last updated on 30.05.23, 08:18 AM
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