Paris Hilton with her book

New York, Sept. 20 (Reuters): Celebrity socialite Paris Hilton, who shot to infamy after a raunchy sex video of her flooded the Internet, now is teaching girls how to behave and let their ?inner heiress out?.

The 23-year-old Hilton dishes out her pearls of party-life wisdom in a 178-page book, Confessions of an Heiress, published this month by Fireside, which is more scrapbook than memoir, with pictures outnumbering paragraphs.

?It?s just a look inside my life,? says the heiress to the hotel fortune, who suggests a weekend in St-Tropez in the south of France for beating the blues. ?It?s about my friends and dating tips and do?s and don?ts of dressing. It?s kind of like a girls? guide. It?s pretty interesting. It was hard, but it was a really fun project,? Hilton said in a recent interview.

Setting herself up as a jet-set role model might strike some as the height of chutzpah. But America worships a different kind of celebrity these days.

?In the old days, you were a celebrity because you were good at something,? says Robert Thompson, professor of media and popular culture at Syracuse University, about the society girl who went from gossip-page fodder to TV stardom with the Fox series The Simple Life, after her sexcapade.

?Now there is a whole new subset of celebrities who are being created essentially for the sake of being famous. For someone known for being a beautiful party girl, a video like that is like a promotional device. I think it did wonders for that series.?

Now one thing is certain ? Hilton is a hot property and she?s playing it to the hilt. Besides her book, the former model has launched a jewellery line, and applied to trademark her name and copyright a tiara logo. She plans to put the Paris Hilton brand on clothes, perfumes, makeup and shoes.

And that?s not all. The slender blonde is recording a pop-rock album, spreading her acting wings with a role in a remake of the horror film classic, House of Wax, and filming a National Lampoon movie comedy, Pledge This!

Born with a platinum spoon in her mouth, Hilton reveals tidbits about life in the supersonic lane in her ?memoir? but does not ignore the less fortunate.

?People act differently toward you when you?ve got jewellery on your head,? she notes about her fondness for tiaras. ?Always act like you?re wearing an invisible crown. I do.?