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The Sabya story

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TT Bureau Published 18.05.09, 12:00 AM

DoB: 23.2.1974
Grew up in: Kakinara
School: Sri Aurobindo Vidya Mandir, Chandernagore
College: St Xavier’s College. NIFT (1996)
Work experience: None
First day at work: It was a job given by Koena Mitra where I had to assist Bipasha Basu choreograph Miss Bengal while I was still in college. I earned Rs 700 for that stint. My first design job was making cushion covers for Neelu Parekh’s home.


What are some early childhood memories?

My most potent memories are when I was six or seven years, going to school by boat. I also remember dressing up all the girls in my colony including our maid’s daughters as Miss India contestants using dishtowels, kaftans and leftover shirts with lots of needles, pins and safety pins! Eyeliner was Eco felt-pen and lipstick was sindoor dipped in Pond’s cold cream!

Who were your earliest fashion icons?

I was influenced by Zeenat Aman, Dimple Kapadia and Madonna. I also looked up to danseuse Alokananda Roy (who we called Munni Aunty) who lived in the neighbourhood. She wore patiala pyjamas, Fabindia kurtas and Nike sneakers.

What kind of a student were you in school?

I had a multiple personality disorder in school! I went from a very quiet kid to a boisterous brat. I had phases of oiled hair, buttoned-down shirts to crazy orange hair and hand-painted Madonna jeans, complete with crosses around my neck!


When did you decide to join NIFT?

I was helping a friend to get into NIFT when I realised I could do it myself! I finished college and applied. No one at home wanted me to get into design, but I did anyway.

What was your admission test like?

Fun but not as exciting as I expected. I couldn’t relate to 99 per cent of the people there!

What were your NIFT days like?

I remember two people from my batch: Shayan Munshi’s sister Pooja Munshi who was the cool cat of college and this fabulous designer called Priyantha Iyengar. Being a working student, my attendance was poor. I had a small modelling agency. I was infamous for borrowing money to buy stationery. I promised everyone that I would repay with fabulous clothes one day!

And have you?


What was your graduation collection like?

My graduation collection — an eclectic mix of patchwork. The hangover of which I still nurse.


Did you struggle in your initial days?

Not at all. My big break came when Neelu Parekh recommended my name to Sangita Kejriwal and Purnima Chawla of Espee where I also got my first window display!

Padma Jalan of Little Bee loaned me money when I needed capital. I also consider Darshan Shah to be my secret godmother.

Have you kept in touch with the friends you made then?

I have only one great friend and her name is Meeta. Meeta and her husband used to live down the road and they took me out for my first five-star meal. I was in my grubby shorts and she was dressed in her Chanel finery! We share the same interests — food, films and literature. She has been my gossip gal and my friend for the past 20 years.

Remember the euphoria of your debut edition at Lakme India Fashion Week?

I didn’t get euphoric. I panicked. I was stressed about the number of orders I had bagged and their deliveries!

When did you know that you were here to stay?

I knew before I started because I was never enamoured by any clothes anyone was doing. Basically, I was cocksure!

Who was your first big client outside Calcutta?

Anuradha Mahindra. She bought a pair of brocade pants.

How have you changed in the last decade?

I have become more cynical about fashion. I have also become less tolerant and surprisingly, more patient too.


How did you land up in Black?

Sanjay Leela Bhansali saw my clothes and called me up. I didn’t know who he was! Once my filmi assistants enlightened me and told me it was he who made Devdas, I decided to give it a shot, just out of curiosity. It’s eerie that I got a National Award for it!

Who is the most challenging actress you have worked with?

Vidya Balan, because of her reputation with clothes!

Who are your friends and foes in Bollywood?

I have no foes. I have a few friends — Vidya Balan, Rani Mukerji, Tabu and a whole lot of technicians and crew that I interact with.

Is Bollywood a big, bad world?

I am neither a very attractive woman, nor am I a great looking man, so I have been spared!

Do you find it tough to cope in Bollywood sometimes?

A lot. I don’t have the mentality or temperament to be part of Bollywood. I like to finish my work and move on but they don’t let you do that. They refuse to acknowledge that there is a life beyond films! I have three good releases — Pa, Raavan and Sanjay Leela Bhansali’s next with Aishwarya and Hrithik — and after this I will take a hiatus from films.

Picture by Subhendu Chaki


Where do you go from here?

I want to open my stores. I want to take my assistants on educational trips. I want to set up a unit of home textiles. And I want to take up deejaying after the Afraa party!

And what about taking your brand overseas?

No, I am happy in India. I am definitely not doing any international fashion weeks for a while, either.

Finally, what keeps you in Calcutta?

First, it’s my parents. Second, it’s the cost of production. Third, it’s the food. Fourth, it’s because of non-interfering neighbours and finally, it’s the only city where people ask me for autographs and that’s a big high! And on a serious note, I love the pace of the city and that’s why I am here.

Shradha Agarwal

Kashgar Bazaar (2002)

It was my first fashion week collection and hence extremely special. Its effect can be seen and felt even today. I still see copies off and on. And every graduation collection of every design school in the country definitely has a take on Kashgar Bazaar!

Kora (2003)

Kora was inspired by Rudaali… the coarseness of the fabric, tribal feel, Gothic layering and the monotone. But unlike the film that was black, Kora was all white. Kora was also my biggest career disappointment. I think it was my worst collection but it was applauded the most. At this point I realised that I have to be careful not to give in to adulation, I will lose myself. I had to concentrate on my craft. I began to fear what I would do if the reverse happened — how would I react if my best collection was not appreciated? It happened in New York, my fear came true. It was a collection that people call the Communist collection. More on that in a bit…

Nair sisters (A/W 2005)

This was the least appreciated collection in India and was panned by critics but it was one collection that both Browns and Selfridges wanted to buy out. I was so upset when I had to choose one that they both let me have the other! Nair Sisters also got me my first UK Vogue editorial. In hindsight, I think in India it was way ahead of its time — the dirndl, the trapeze, the batwing sleeve… India was not ready for geek, librarian, nerdy, chic. But, of course, once I got Browns, the country celebrated the collection!

Frog Princess (S/S 2005)

It brought in the mix-and-match distress boho look. A lot of people did boho before this, but this was like a cult classic.

Snail (A/W 2006)

Snail was the result of turmoil born out of my frustration with fashion. It was the reflection of an antipathy towards fashion. I felt lonely and the collection was about personal reflection. I felt I didn’t belong to society. It was the case of the emperor’s new clothes! I couldn’t just see the point in anything! At a macro level, Snail also kickstarted the trapeze phase of fashion in India. In this collection, I made the Lady Nehru, which is my most-copied silhouette till date! I showed the modified version of Snail in my debut show at New York Fashion Week later that year in September.

Chand Bibi (A/W 2007)

This collection came when I got tired of smocks. It celebrated India unapologetically in a nice, old-fashioned way. It was a passive and quiet collection that came with the message that cover-up is the new sexy!

Sanctuary (A/W 2008 )

In Sahib Bibi Aur Ghulam Meena Kumari in all her finery drinks herself to death. Sanctuary was a little like that. It was born out of loneliness but it had every possible design detail. It was almost like she was all dressed up but had nowhere to go! It was lyrical.

The unnamed ‘communist’ collection (S/S 2008)

I find it one of my most beautiful collections. Everyone including my agent told me that it was too political. Communism is the opposite of capitalism and fashion is a capitalist concept, an elite movement. It does, in a way, look down upon the less fortunate. But shouldn’t the middle class be part of the aspirational reference for the elite? It’s like Ash wanting to go to the Lakes for phuchkas. It’s basic but deep down she knows it can only be aspiration.

Bridal Sutra (LFW October 2008)

This was actually a follow-up of Chand Bibi. It came about after immense irritation towards the bridal market, with all its superstitions and hypocrisy. It had liberal doses of black and other dark colours and I really think that if your marriage goes wrong, you can’t blame it on the black in your lehnga! I refused to be bogged down by all the pretensions and so-called traditions.

Neela Aur Bagardandi Ki Kahaani (S/S 2009 — A/W 2009)

My latest collection tackled the social hypocrisy of fabrics in India. Have you noticed how people will wear anything that comes from China or Italy, however bad or tacky it is? And here there are award-winning textile artists who use vegetable dyes and create fabrics that involve 15 processes. And despite them being retailed at Rs 145 per metre in the wholesale market, people don’t like to touch them! Neela Aur Bagardandi Ki Kahaani celebrated Indian fabrics unabashedly.

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