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Kavya Singh Kundu launches new namesake fashion brand

Innovation in sustainable fabric shapes this label
Kavya Singh Kundu

Anannya Sarkar   |   Calcutta   |   Published 09.12.20, 12:31 AM

In a bid to make trendy, affordable sustainable clothes, 26-year-old Kavya Singh Kundu launched her eponymous label in November with a fall-winter collection. Inspired by the designer’s personal style, a lot of British artist William Morris and her love for all things bling and shiny, the label is born out of Kavya’s quest for style, sustainability and affordability, and the label’s aesthetics aim at creating designs that are “fun, modern and chic”.

“From farm to fibre to fabric, responsible sourcing makes each creation and each design unique — starting from the sourcing of materials to the end product. The latest fall-winter collection has been made using handwoven fabrics for most styles, apart from some organic fibre mill-made fabrics too, namely orange fibre and bamboo fibre textiles. The clothing line also comprises styles that use sustainable sequins that are cut from a 20 per cent recycled PET sequin film that is the best possible alternative available in the market now and still mostly unexplored in the Indian subcontinent,” said the designer.

 

This is a two-piece set comprising a cotton slip and a silk organza jacket with woven metallic zari stripes, hand-embroidered with floral motifs inspired by the works of William Morris. Rs 12,500

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With a classic twist on a shirt to look like a jacket and made of orange fibre heavy satin and soft bamboo fibre fabric, this is perfect for a light winter evening. It is embroidered with small fine crystals for a subtle touch of bling too. Rs 9,500

This cute white crop top with an elastic waistband, crafted from orange fibre heavy satin and embroidered with sustainable sequins, packs quite a punch. Team it with this pair of statement pants, crafted in orange fibre heavy satin and lined with handwoven silk. These pants display an array of hand-embroidered techniques — from applique to bead-work and intricate zari work. This piece is an ode to and is inspired by the works of William Morris. Rs 4,500 for the crop top and Rs 23,000 for the pants

Float in a cloud of shimmery sequins that cover this luxe jumper. Made of sustainable sequins, crafted from a recycled material, the fabric is a heavy satin orange fibre to bring a subtle sheen under the sequins, and the lining is a soft bamboo fibre fabric. The neckline is bejewelled with crystals. Rs 20,500

This handwoven silk organza with metallic zari stripe off-shoulder dress is perfect for this season of intimate gatherings. Add some bling in the form of accessories and you’re good to go for this holiday season! Rs 7,600

What: Kavya Singh Kundu

Where: First floor, P- 47B Nani Gopal Roy Chowdhury Avenue (by appointment only by calling on 9871282288) or at www.kavyasinghkundu.com

When: Monday to Friday, noon to 5 pm at the studio

Pocket pinch: Rs 4,950 to Rs 13,750; collector’s edition: Rs 18,500 to Rs 24,750 (made to order)

 

Pictures courtesy: Kavya Singh Kundu



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