If you often hum Diamonds Are Forever, well, then you can Hold one up and then caress it/ touch it, stroke it at the first Forevermark boutique store in eastern India that opens doors at South City Mall this weekend. The 800sq ft store is done up in black and white and looks as minimal as the designs that it displays. “There is a unique number that is inscribed on each diamond that cannot be removed. That marks the authenticity of Forevermark diamonds,” says Pratik Dugar, partner, Forevermark, Calcutta, and director, Indian Gem & Jewellery Creation.

These Forevermark designs were a part of the red carpet collection that travelled to the Oscars. 

Pictures: Rashbehari Das