New Delhi, March 21 :    New Delhi, March 21:  It's known as the no-nonsense soft drink, that 'bujhaaye only pyaas, baaki all bakwaas.' Of late, however, Sprite is doing much more - it's the latest from the Coke arsenal to be used in its war of ads with rival Pepsi. Coke has so far been at the receiving end of the ad game. In fact, Pepsi's ripoffs on its campaigns caught on faster than Coke's ads did, with Pepsi's 'Nothing official about it,' and its spoof on the 'Eat cricket, Sleep cricket, Drink only Coca Cola,' doing maximum damage. The spoof's now on Pepsi. After stinging with the Thums Up ads, it packs a punch with its Sprite. Continuing its series of knocking ads, the latest ad for Sprite sends the message that its drinkers are smarter than those of Pepsi. The Sprite ad, a reply to Pepsi's roller-coaster ad being aired from late February, shows the Sprite drinker, with a glass of the drink in hand, being asked the time by a girl. The situation is similar to the Pepsi ad, where the Pepsi drinker does not spill his drink in a roller-coaster ride, but does so when he turns his wrist to tell the time. Not so the Sprite drinker. The no-nonsense chap simply shifts the glass from one hand to the other to tell the time, with 'Don't be a fool, be cool,' heard in the background. To rub it in, the ad has people dressed as in the Pepsi commercial, spilling drink all over themselves. Finally comes the punchline, 'Dikhawa hai waste, trust only taste.' The Sprite account recently changed hands, moving from McCann-Erickson to Leo Burnett, even as the Coke account has moved from Leo Burnett to McCann-Erickson. The Pepsi spokesperson refused to comment on the ad, saying the company had not seen the specific commercial. However, he was quick to add that umpteen Sprite spoofs of Pepsi did not work in the past and this one was equally unlikely to do so. Besides, he pointed out that according to an IMRB study, the Pepsi ad has a consumer rating of 86 on a scale of 100. Pepsi also said the clear-solution category of soft drinks, to which Sprite belongs, is so small that it hardly spends anything on its 7 UP brand. Coke's position, however, is that Sprite globally has been positioned as a no-nonsense drink, which is what is conveyed in the ad. But then, positioning apart, reference to the Pepsi ad in the Sprite commercial is unmistakable. The Sprite ad comes even before the dust has settled on the 'Dil maange more' controversy between the two rivals. Pepsi filed a legal notice against that ad, complaining Coke violated its copyright to that adline. Defending its latest ad, Coke maintains that Sprite will cock a snook at all unrealistic hypes and the Pepsi ad, where the drink does not spill despite the roller-coaster ride, is one of them. What of the Thums Up ads? The Coke spokesperson justified it, saying Thums Up is positioned as a macho drink, hence its ads are action-oriented. The battlelines seem to be drawn for a hot, hot summer. Cool off with your favourite soft drink and remember the wise adman who coined: 'Dikhawo pe mat jao, apni akl lagao.'