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Regular-article-logo Wednesday, 03 September 2025

PACKAGED FOODS KEY TO ITC GROWTH 

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FROM OUR CORRESPONDENT Published 27.04.02, 12:00 AM
New Delhi, April 27 :    New Delhi, April 27:  ITC Ltd, the Rs 8,000 crore cigarettes-to-hotels conglomerate, is planning a big push into the packaged foods and confectionery businesses with the launch of its own brand of atta, rice, suji, maida and biscuits within the next six months. The company is also open to brand acquisitions in the foods business. Ravi Naware, executive vice-president, ITC Limited Foods and New Business Development, said the packaged atta and confectionery brands will roll out in the next six months though the brand names have not been finalised. 'We are open to brand acquisitions in the categories of food business where we plan to operate on a case-by-case basis,' he said. ITC Foods had recently bought the Minto brand from Candico for an undisclosed sum. Sources said that initially the packaged food products will be outsourced. The confectionery business is likely to include candies and chocolates as well, sources added. ITC's food business, which made its foray last year in August with its packaged gourmet food under the brand Kitchens of India is taking its products to Selfridges store in the United Kingdom. Kitchens of India at present has dal bukhara, chicken chettinad and kundan kaliya (mutton curry) in its portfolio. Two more vegeterian treats-dal dakshin and baingan mirch ka salan-are to be launched in India within a few days, to be followed by a sweet dish launch.    
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