New Delhi, March 24 :    New Delhi, March 24:  If its 'taaza mango,' then it's 'Maaza mango,' goes the adline. But there will soon be more to Maaza than just mango. Coca-Cola India will launch at least three new flavours of Maaza this summer, in addition to the mango variant with which the drink has become synonymous. The company did not specify the flavours to be introduced, adding right now it is conducting in-house taste preferences of consumers in the shortlisted fruit categories. Maaza is the fruit pulp-based drink in Coca-Cola's brand portfolio, which it acquired from Parle when it entered India. Last year, Maaza was launched in 200 ml tetrapacks as well, priced at Rs 9. Since then the brand has grown by 60 per cent, a Coke spokesperson said. The bottled Maaza is presently available in 250 ml priced at Rs 9.50, the same price at which one can get a 300 ml Coke. The bottled Maaza has become intrinsic to the drink's brand identity, thanks to its 'Bottle mein aam, Maaza hain naam,' campaign, a line which has stayed with the brand even now. With the introduction of new flavours, Maaza will not just be 'bottle mein aam,' it could be any other fruit which the company decides to zero in on. Coca-Cola said Maaza is the market leader in the fruit pulp-based (mango) drink segment, with a more than 55 per cent market share. Rival Pepsi has Slice in the segment, which entered the market much later than Maaza. In the hundred per cent juice segment, Pepsi has several flavours of Tropicana. Coke sources said, 'We are also looking at the hundred per cent juice segment, but have not finalised on the brand or flavour.' Coke added Maaza's basic positioning will continue to be as a fresh and healthy fruit pulp-based drink, only now it will offer more options to the consumer. The Maaza advertising account is with Leo Burnett. However, Coke denied reports that it is introducing its 'Lift' energy drink in the country. Lift, part of Coca Cola's brand portfolio, is available in several European countries and Australia.