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Regular-article-logo Friday, 10 May 2024

Mercedes-Benz banks on SUVs for revival

June sales show first signs of recovery

Our Special Correspondent Calcutta Published 11.07.20, 03:28 AM
Martin Schwenk, managing director & CEO, Mercedes-Benz India, said, “We remain cautiously optimistic as we gradually ramp up our sales amidst the prevalent market challenges triggered by the pandemic".

Martin Schwenk, managing director & CEO, Mercedes-Benz India, said, “We remain cautiously optimistic as we gradually ramp up our sales amidst the prevalent market challenges triggered by the pandemic". Shutterstock

Mercedes-Benz India sold 2,948 units in the January-June 2020 period. The June 2020 sales showed first signs of a gradual recovery, buoyed by a rejuvenated SUV portfolio.

Martin Schwenk, managing director & CEO, Mercedes-Benz India, said, “We remain cautiously optimistic as we gradually ramp up our sales amidst the prevalent market challenges triggered by the pandemic. We are glad to witness a slow movement from previous months and we expect this trend to gather momentum. Our focus remains on generating demand and support the customer on their purchase decision with innovative financial solutions like WishBox 2.0.”

Highlighting the importance of online sales platform, Schwenk said, “Our online sales platform under the #MercFromHome campaign have been receiving strong customer traction ever since its launch. With more than 8,000 leads in Q2, this is an encouraging sign as it underscores an emerging trend in the shift towards digital consumption of premium cars.”

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