Calcutta, Sept. 26: Hafele India Pvt Ltd, a wholly owned subsidiary of Germany-based Hafele, is eyeing a 41 per cent growth in revenue by December 2015.
"We are expecting a revenue of Rs 380 crore in this calendar year," said Jurgen Wolf, managing director (South Asia) of Hafele India, here today. In the last calendar year, the company's revenue stood at Rs 270 crore.
Wolf said the Indian subsidiary was also aiming for revenues of Rs 500 crore in the next calendar year. The eastern region contributes 8 per cent to the company's total turnover.
"We are looking to tap markets mostly in the tier-II and tier-III cities because the spending power is higher in these areas as the cost of living is lower. Moreover, the population here reacts very positively to us as they have fewer options," said Wolf.
Hafele, which offers furniture fittings, architectural hardware, sliding solutions, kitchen fittings and appliances, bathroom fittings and lighting, entered India in 2003. Hafele India has launched its first exclusive sanitary showroom in the city. It is also the first in the east.
In India, the organised sanitary market size for the premium segment is Rs 250 crore. The company has opened a 22,000-square feet warehouse in Dankuni to cater to the eastern region.