Mumbai, March 31: Godrej Consumer Products Ltd (GCPL) is mulling a stock split to make its equities more attractive to retail investors. The company’s board will meet on April 26 to sub-divide the face value of its equity share from Rs 4 at present.

Godrej Consumer Products has informed the stock exchanges about its intention. Market insiders are, however, of the opinion that the face value of the company’s share is likely to be reduced to Rs 2. The announcement led to the Godrej Consumer stock flaring up in the exchanges today. After opening at Rs 678, the share price shot to an intra-day high of Rs 764 before closing at Rs 725.80.

GCPL is present in personal, hair, household and fabric care segments.

The company is amongst the largest marketer of toilet soaps in the country with brands such as Cinthol, Fair Glow, Godrej No 1. Some of its other brands include Godrej Kesh Kala oil and Ezee to name a few.

For the third quarter of the current year ended December 31, the company maintained its position as the second largest player in the toilet soaps category with a market share of 9.5 per cent. All its power brands ? Cinthol, Godrej Fair Glow and Godrej No.1 ? saw double digit growth.