New Delhi, Oct 26 :    New Delhi, Oct 26:  There are many ways to light up a Diwali, but perhaps none so effective as giving gifts-whether for the sheer joy of giving or for more material purposes. Finding the appropriate gift has also been rendered easier with a wide array of products to choose from. If you think Diwali is the perfect pretext to indulge in some dreamy rich milk chocolate, Cadbury's is the place to be. For those with a sweet tooth, Cadbury's has come up with a range that include among others, a musical jewellery box and an executive desk set in a multi-functional leather box filled with chocolate-coated almonds. Priced between Rs 85 and 1400, the gift items include confectionery packed in exquisite cut glass plates and bowls, airtight cookie jars, fruit bowls, crystal glasses and Chinese zylon and teflon coated non stick pans. And for the discerning customer Cadbury's has also imported its Milk Tray from South Africa, the company said. Premium pen manufacturer Luxor Parker has come up with a range of Parker gift packs that put together the pens in assorted combinations. The range is available between Rs 100 and 8000. To add to their appeal, the Parker gift packs will come with a gold-plated paperweight, a silver-plated paper knife, a leather organiser. One may invoke Ganesha through the Parker Ganesha Vector series, which has a printed rendition of the pot-bellied deity on the pen. The Parker Vector Time pen tells the time difference between various parts of the world with the twist of the pen's cap. In fact, Luxor Parker set up a business-to-business division four years back, to produce gifts for the festive season. The division has grown by 25 per cent each year and accounts for 15 per cent of Luxor Writing Instrument's annual turnover. However, the public sector is not lagging behind in the gift race. MMTC states that its hallmark gold, silver, platinum, as also its branded silverware, Sterling Silver, are much sought after as corporate Diwali gifts. For this Diwali, MMTC has come up with a range of traditional coins of Lakshmi and Ganesh in 10 gms, 5 gms and 2 gms. According to A. N Gaur, senior manager (marketing), MMTC, the gold and silver medallions of Lakshmi and Ganesh were totally sold out within the first week of the current season. The prices of gold medallions of Lakshmi and Ganesh range between Rs 4900 for 10 gms and Rs 2500 for 5 gms, sales taxes extra. The product range at MMTC also includes puja thalis, trays, frosted jug and glass sets and dry fruit bowl sets. So think beyond the ubiquitous box of sweets and dry fruits this Diwali and watch the recipient's face light up - and with it, your prospects too!