American clothing brand GAP, known for its denim and khakis, has opened its first store in Calcutta in Forum Courtyard Mall on Elgin Road.
This is the fourth standalone store of the brand, founded in San Francisco in 1969, in India. GAP has been brought to India by Reliance Retail.
RRL, a subsidiary of Reliance Industries Ltd, had opened 50 shop-in-shop since last year. The standalone stores are being set up this year. In February, RRL opened three stores in Mumbai, Hyderabad, and Guwahati. The Elgin Road store is spread over 5,500 square feet.
“We are excited to partner with Reliance Retail to continue growing our presence in India through our partner-based model,” said Adrienne Gernand, MD of international, global licensing and wholesale at GAP Inc, in a statement.
“Growing GAP’s brick and mortar business through the launch of freestanding stores and multi-brand store expressions enables us to increase accessibility for Indian customers and meet them where they are shopping.”
Akhilesh Prasad, president & CEO, of fashion & lifestyle, RRL, said: “While the opening of the free-standing stores is an important driver of GAP’s long-term growth plan in India, it also gives us yet another opportunity to bring world-class brands and a differentiated shopping experience to our discerning Indian consumers.”