New Delhi, July 23 :    New Delhi, July 23:  Druk, the Bhutanese food products brand, is ready to tickle the tangy taste buds of consumers in India with its range of lick-your-finger, sweet-n-sour pickles. Part of the Rs 750-crore Tashi group, which makes the Druk jam, juices and tinned vegetables, the company has been under attack from an aggressive Hindustan Lever, whose newly acquired Kissan label is squeezing traditional players. As Druk - a much smaller player with no more than a 10 per cent share in the Rs 300-crore market for jam and marmalade - slugs it out with Kissan, it is losing out in fruit juices, its mainstay, to soft drink companies that have broken into its niche area. The pickle foray, therefore, is part of Druk's effort to steady itself from its battles in the jam market and losses in the juice segment. Also, the market for pickles is growing at a fast rate. 'The pickles market is growing at the rate of 30 per cent annually and is largely concentrated in the unorganised sector,' Dipankar Lahiri, marketing head of Tai Industries, Tashi group's marketing arm, said. Mother's Recipe and Priya are the two key players in the pickles market, though Nestle's Maggi is racing hard to catch up. Despite the stiff competition, Druk feels it can emerge as the market leader in a small, but fast-growing, market worth Rs 100 crore.