Calcutta, June 7: Datsun plans to sell a range of models in the entry-level B segment at competitive prices.

At present, the company has three cars in the segment - the redi-GO, an urban crossover vehicle, Go, a hatchback and Go+, a family wagon.

"There are not enough cars in this segment, which comprises 24 per cent of the total passenger vehicle market. The car penetration per person is very low in India. It is less than 20 cars per 1,000 people. We plan to plug the gaps in the products and exploit the potential in this market," said Jerome Saigot, vice-president (marketing and sales) of the Datsun brand, while launching the redi-Go here today.

The redi-Go, with its 0.8-litre, three-cylinder engine has an entry price of Rs 2.45 lakh, which makes it cheaper than the best-selling model Alto 800 in the segment.

After selling over 20,000 units in 2015-16, Datsun plans to garner 5 per cent market share along with its parent company Nissan by 2020 and contribute 50 per cent to Nissan's domestic sales. The Japanese company's strategy is to sell entry-level models through its Datsun brand and premium products through Nissan.

"Our vehicles will be priced in the range of Rs 5-6 lakh and we will offer customers value for money with our products. The C segment has many choices for customers but the B segment customers have not been served well," Saigot said.

The company, which has 274 sales touch points, plans to take the number to 300 by the year-end besides tapping into the digital media.