New Delhi, Aug. 23: Coca-Cola India today made some sweeping changes in its organisational structure as it seeks to become among the top five markets globally for its parent firm.

As part of the reshuffle, Sumanta Datta, current vice-president (customer and commercial leadership), will take over as vice-president of company bottling operations, while Bhupendra Suri, director of franchise operations, is being elevated as vice-president — franchise bottling operations.

Vice-president operations, Vikas Chawla, is moving to Athens as the franchise operations head in South East Europe. Chawla will lead operations for twelve European countries.

“Building our talent pipeline and developing people capability is one of our key pillars for success. The new senior level management changes being announced today is a step in that direction,” Venkatesh Kini, Coca-Cola deputy business unit president, India and South West Asia, said in a statement.

The entire team will work closely with the firm’s bottling partners to achieve Vision 2020 goals in India, he added.

The changes are effective October 1, 2013 and all the senior leaders of the company will report to Kini, the company said.

“These (changes) are aligned to the company’s long term plans of becoming one of The Coca-Cola Company’s top five markets (in volume terms) by 2020,” the company said.

“Andriy Avramenko, currently VP — juice, will take over as vice-president, strategy and still beverages,” the company said.

Besides, Debabrata Mukherjee will take on the role of vice-president, marketing and commercial. Anupama Ahluwalia, currently vice-president marketing, will take up a short term leadership assignment with Hindustan Coca-Cola Beverages.