New Delhi, April 4 :    New Delhi, April 4:  Blue Star will invest Rs 10 crore to revamp its image and re-position itself in the air-conditioner and refrigeration market. The company, which makes cooling equipment, will promote itself as a 'one-stop solution for cooling arrangements' for the corporate sector.' Blue Star today introducing three products to revamp its product range-visi-coolers, euctic deep freezers and water dispenser-cum-refrigerator. The company's existing product range includes room ACs, split ACs, deep freezers, water coolers, water dispensers, apart from large central AC plants and cold storage equipment. The company plans to expand its business in West Asia in the near future. At present, it sells a large number of water coolers to West Asian countries, cold storage units to Sri Lanka and has joint ventures in Malaysia for manufacturing air-conditioners. Executive vice-president Neeraj Seth said: 'The sluggish domestic market for ACs will pick up this year due to the demand from the software, fast-food restaurant and telecommunications sectors. Demand from the ice-cream and sea-food industries are also likely to boost the refrigeration market.'