New Delhi, Nov 27 :    New Delhi, Nov 27:  The government is in favour of permitting private sector basic and long distance operators to sell wireless in local loop(WLL)-based cell phones to customers. N.K.Singh, secretary in the Prime Minister's Office today said on the sidelines of a seminar here, 'Both of them will be allowed to give WLL cellphones to help them connect up with their subscribers.' The statement is significant as a battle royale is currently raging between cell-phone companies and basic or fixed line telephone companies over this issue before the TRAI. Cellphone operators naturally resent attempts by fixed line phone companies to muscle into their market by selling WLL cell phones. While basic phone companies say they need this service to connect up subscribers who don't wish to or can't otherwise use state-run telephone lines. Their point is that WLL phones have limited range and for local use only. Cell operators, on the other hand, say that this is a backdoor entry into a market where they gained a foothold by either paying high fees and/or by agreeing to share a high percentage of their revenues with the government. Singh, however, made it clear that though government favoured this, it will be TRAI which will set the tariff rates and the entry fees if any. 'That's their job absolutely,' he said.