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Regular-article-logo Sunday, 04 May 2025

Khadi top draw at rural craft festival - Indigenous fabric products sell like hot cakes, rake in crores

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OUR CORRESPONDENT Published 04.01.13, 12:00 AM

Curtains came down on the Rashtriya Khadi Gramodyog Mahotsav on Thursday with the month-long fair registering sales of Rs 3.5 crore and proving that khadi remains a favourite fabric for making fashion statements.

Artistes from Assam performed Bihu dance and those from Jharkhand Chawni, a traditional folk dance of the state, at the closing ceremony. Girls were seen checking out trendy jute wallets, handbags and purses ranging between Rs 70 and Rs 200, which sold like hot cakes throughout the month.

“I was excited when my friends told me about the fair. We could lay our hands upon an array of products from different states at reasonable prices,” said Pratiksha Anand, a resident of Bailey Road.

Offering a fashion tip, Shyam Rajak, the food and consumer protection minister and the chief guest of the ceremony, told The Telegraph: “The number of youngsters in the fair itself says that khadi is very much in fashion. What we wear is generally called as outdated. But still I am a great fan of khadi.”

Industries and disaster management minister Renu Kumari felicitated traders, manufacturers and workers on the basis of their sales to encourage them.

The fair with 215 stalls from 18 states across the country displayed their traditional khadi, woollen and silk materials. The saris with detailed thread, silk and woollen work were in high demand. “After 10 long years, we have experimented with the designs and style of saris in silk,” said Hari Kishore Choudhary, the owner of a stall from Bhagalpur. The shop had saris with latest geometrical patterns, polka dots and modern art depicting Krishna.

“The Krishna silk saris with geometrical borders ran out of stock within first seven days of the fair,” added Choudhary. The tussar silk jute sari was a specialty of the stall.

The prevailing cold triggered the sale of carpets, blankets and honey. Grass carpets priced between Rs 1,000 and Rs 3,500 and silicon silk carpets between Rs 1,200 and Rs 12,000 notched brisk sales.

Rouf-Ah Wafi came all the way from Jammu and Kashmir with extensive varieties of Kashmiri shawls — kaani, kalamkari, pashmina and shozini — priced between Rs 8,500 and Rs 25,000.

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