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Regular-article-logo Friday, 08 August 2025

Honda hits SUV terrain

Honda Cars India is looking to rejig its product portfolio and bump up the number of sport utility vehicles (SUVs) and crossovers on offer in keeping with a shift in market preferences. The company has already stopped making the Brio-based Mobilio.

Abhijit Mitra Published 25.03.17, 12:00 AM
Honda Cars India president and CEO Yoichiro Ueno in the city on Friday. 
Picture by Rashbehari Das

March 24: Honda Cars India is looking to rejig its product portfolio and bump up the number of sport utility vehicles (SUVs) and crossovers on offer in keeping with a shift in market preferences. The company has already stopped making the Brio-based Mobilio.

Speaking at the Calcutta launch of the latest offering, the WR-V crossover, Honda Cars India president and CEO Yoichiro Ueno said that the company was "assessing the possibility" of bringing in the HR-V as well as the diesel-powered CR-V to India. This move towards SUVs is in keeping with the global consumer trend.

India is the first market for the Jazz based WR-V, which starts at Rs 8.05 lakh for the petrol variant and goes up to Rs 10.36 lakh (ex-showroom, Calcutta). At 3,999mm in length, the car just manages to squeeze into the sub-four-metre category of vehicles. Brazil is the next market where it will be rolled out, but with different specifications.

Honda's top SUV model currently is the CR-V, which comes equipped with two petrol engine options in a market that is skewed towards diesels. CR-V prices start at Rs 23.24 lakh ex-showroom, Calcutta. An ASEAN-spec version with a 1.6-litre i-DTEC diesel engine pushing out close to 160hp is expected to make its international debut soon, and this is the one likely to make it to India. The CR-V is a seven-seater SUV.

Ueno said the HR-V model was part of the company's India plans, adding that the car lies between the WR-V and the CR-V. The model comfortably seats five and is more than four metres long, albeit shorter than a sedan like the City. In the US, a petrol-powered version sells for the equivalent of Rs 13 lakh upwards.

The BR-V continues to rack up sales of about 1,500 cars a month and is typically bought by those who want versatility from their car. Honda has taken a sales hit of around 20 per cent in the 2016-17 fiscal, though. The good news for the company is that its new City, launched last month, has had 16,000 bookings. The WR-V has 4,500 in just a week.

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