Golden brew brings cheer - GTAC registers record sales in 2013

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  • Published 11.01.14

Guwahati, Jan. 10: There is euphoria in Guwahati Tea Auction Centre (GTAC) with the country’s largest CTC auction centre recording the highest sales in its history.

Official sources said the GTAC sold 163.06 million kg of tea last year, 4.98 million kg more than in 2012.

“This is the highest sales in the history of this tea auction. The brokers and warehouse owners have handled the teas quite efficiently,” GTAC secretary Jayanta Kakati told The Telegraph. The centre can handle much more tea and there is a lot of scope for improvement, he added.

“We aim to sell 200 million kg tea in 2014 and steps are being taken to achieve the target,” Kakati said, adding that the bought leaf sector had assured them of more tea. In 2012, the GTAC had sold 158.08 million kg.

He said the centre would try to sell more tea from April through faster cataloguing so that the producers get their money quickly.

The average price of tea sold at the GTAC from January to December 2013 was Rs 135.37 while in 2012 it was Rs 133.76. Of the 163.06 million kg tea sold, 126.63 million kg was through auction and 36.42 million kg through the private route. The value of the 163.06 million kg sold was Rs 2,207 crore.

Sources said industries minister Pradyut Bordoloi had put in a lot of effort to improve the centre after he took charge as chairman last September. He has been insisting that bought leaf factories sell more tea through GTAC. He even gave a “veiled” warning that bought leaf factories would cease to receive benefits from the state government if 50 per cent of their teas were not sold through the GTAC.

The GTAC had held a road show in Calcutta last year to help increase its buyer base and has also requested tea producers in the state to send more quality tea. “The road show was well received and the companies will reciprocate soon,” a tea industry official said.

The GTAC was opened on September 25, 1970 to help the tea industry play a pivotal role in the state’s economy and enable local entrepreneurs to get a slice of the tea trade.

“The centre has had difficult times but all stakeholders are doing their best to do better,” a tea broker said.

The point of concern for the centre is that it still gets only 27.5 per cent of the tea produced in Assam, which produces 55 per cent of the country’s tea produce, which now stands at 1,132 million kg.

“Pressure is being put on the companies who are not routing teas through the GTAC to sell their tea from here,” a tea official said.

The participation of top tea companies at the special charity tea auction last year was a signal that companies are willing to join hands with the GTAC. The collection of Rs 1.83 crore in a single day was also a record.

Kakati said several steps have been initiated to strengthen the confidence of buyers in GTAC.