Dabiri Couture by Divya Kapur and Ambika Jain, the two-decade-old Delhi-based Indian traditional fashion boutique, makes its Calcutta debut at Aaroh, at Lansdowne Terrace. The brand specialising in intricate embroideries on chikankari from Lucknow, and working with various other embroidery and zardozi work like gota, resham, threadwork, pearl and sequins, upholds the exquisite Indian craftsmanship through its exclusive line of traditional formal and occasionwear outfits.
Aaroh, meaning ‘to ascend’ or ‘climb higher’ is a passion project of sister duo Vidhi Agarwal and Neha Swaika, who are first-time entrepreneurs in the fashion sector. Set up with a soothing and aesthetically charming decor, the fashion store houses a vibrant Dabiri collection suitable for various occasions and formal functions, featuring an eclectic range of Indian traditional silhouettes like lehnga, ghaghra, sharara, gharara and Anarkali among others. It also showcases bridal collection for the family. t2 takes a walk-through:
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The vibrant collection is conveniently segregated into different sections in the store according to the design detailing to make the shopping experience easier — the gota work line, the pearl work and sequin section, the lace shararas, Lucknowi pearl and mirror-work section and cotton chanderi comfort-wear section.
What: Aaroh
Where: 10 Lansdowne Terrace
Timings: 11am to 6.30pm (visit by appointment only)
Contact: 8100408484/03340067924
Price range starts from: Rs 30,000
“Ambika Jain and Divya Kapur have been working behind the brand since 2001 in Delhi and we love their clothes. We went for our family weddings to purchase from them, and after that a lot of our acquaintances in Calcutta wanted to purchase their outfits with our help. So, they suggested we open a store in Calcutta. A lot of people go to Delhi for shopping their outfits. So, we thought, if they come to Calcutta it will be easier for Calcuttans to purchase their clothes. We love fashion and Aaroh is our first venture. We admire the workmanship on the outfits of Dabiri Couture, which is their USP and want to give Calcutta a taste of it too. Aaroh is centrally located and is showcasing Dabiri’s collection from 16 to 60, there is something for every age. We wanted to keep the interiors very simple because we wanted to focus more on the clothes,” said Vidhi Agarwal and Neha Swaika (left) , the sister duo behind Aaroh.
Pictures: Pabitra Das
