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To dye for: Tie-dye can show you the art of summer-ing right

From the Summer of Love to the summer of dopamine dressing — tie-dye never disappoints

Aatreyee Mohanta Published 18.07.22, 03:23 PM
(L-R) Nusrat in a tie-dye beach co-ord, Katrina wears an isabel Marant dress and Gigi Hadid in a Kim Shui multi-dye number

(L-R) Nusrat in a tie-dye beach co-ord, Katrina wears an isabel Marant dress and Gigi Hadid in a Kim Shui multi-dye number Instagram

Fashion trends come and go but tie-dye has always been here — from the hippie chic era of ’60s and ’70s to the unpredictable post-pandemic market of the 2020s — this resist dyeing technique has survived it all.

The chic vibrancy and funky kaleidoscopic swirls of colour earned this technique a special place in the alternative fashion circuit. It’s fun, thrifty, easy to style and DIY-friendly too!

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(L) Janis Joplin and (R) John Sebastian seen wearing tie-dye prints at the Woodstock Music and Art Fair, 1969

(L) Janis Joplin and (R) John Sebastian seen wearing tie-dye prints at the Woodstock Music and Art Fair, 1969 Pinterest

While Woodstock Music and Fair in the ’60s made the tie-dye a sartorial symbol of counterculture, the trend got a second lease on life two years ago. Fashion houses and designers started reimagining tie-dye for the post-pandemic market, what with the renewed interest in DIY culture, handmade fashion and dopamine dressing.

 (L) Dior Spring/Summer 2021 and Gabriela Hearst’s Tie Dye dress

(L) Dior Spring/Summer 2021 and Gabriela Hearst’s Tie Dye dress @dior/Instagram; gabrielahearst.com

While high street labels like Louis Vuitton, Off-White and Tom Ford began updating the tie-dye prints, fashion houses like Dior and Proenza Schouler made it their brand signature. Indian fashion too has had a rich history of working with various forms of dyeing techniques be it bandhini or shibori.

So, if you’re looking to explore tie-dye this summer, don’t play safe. Explore these high-octane fits:

Funky Denim

Seeking an everyday tie-dye staple? Why, of course, it has to be denim! Kiara Advani’s sea-green denim-bralette set is sporty and elegant. Moreover, the colour brings out the funkiness of the tie-dye.

Dual-tone dress

Ananya Panday’s yellow-and-orange tie-dye dress is all you’ll need for a beach party. The colours blend into each other creating a gorgeous mix of hues and yet each shade manages to shine through.

Dressy co-ords

Bring the breeziness of tie-dye to your statement co-ords if you need a versatile desk-to-dinner number. Rakul Preet Singh’s lime green and blue three-piece blazer set from Jyotsna S Bisht’s label July Issue, is an on-trend statement.

Bucket hats

If you wanna dive head first into the world of tie-dye, what better way than to follow RiRi and pick complementary pieces of clothing and accessories. From bucket hats and beach cover-ups to scarves, you can buy it all!

Multi-dye options

Why stick to one gradient when you can go for so many? Kylie Jenner’s Kim Shui multi-dye dress is a form-fitting, party-ready wonder!

Dear men, please hop on the trend

If you’re still on the fence about tie-dye, consider gender-fluid options like casual loungewear, hoodies and tees.

We think this colourful, unicorn-esque trend is here to stay simply because it is effortlessly fun and the possibilities of prints and styling choices are endless!

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