Calcutta, Jan 24 :     If it's war, it must be on cable. With growing satellite TV viewership in Calcutta, SitiCable has announced ambitious plans to take the fight into the RPG camp in the city and its adjoining areas. RPG Netcom and SitiCable are the two wholesale distributors of satellite TV signals in the city. The Zee Network-powered cable channel is launching its Rs 10-crore optic fibre backbone project in Calcutta. It will also convert its existing channel into a full-fledged Bengali movie channel from February 10. The optic fibre highway, covering 50 km, aims to connect not only Calcutta, but also adjoining areas like Howrah, Salt Lake, Behala, Dum Dum, Sodepur etc. 'This will be put in place within 60 days and will not only enhance SitiCable's reach, but will also ensure improved cable and satellite signal quality,' said Hari Goenka, deputy CEO, Zee Network. This is part of SitiCable's optic fibre drive in 10 cities at a cost of Rs 200 crore. With RPG optic fibre lines laid already, the territorial tussle promises to hot up this summer. Meanwhile, the 14-hour film fare on the Siti channel will feature three films a day, with various Tollywood-based programmes to fill in the blanks. The accent will be on `colour'. 'We have found out from cable operators that the demand for films from the 80s and 90s is very high in most areas. The older ones, we feel, have been over-exposed,' says Manas Chatterjee, resident director, Zee Network. The movie channel will provide a platform for production of Bengali telefilms by Zee Network. 'That is the ultimate aim as the cable war is actually a content game,' say Zee officials. The Siti Telugu movie channel has proved to be a 'huge hit' in Andhra Pradesh, prompting a move to the east and further forays in the south, Karnataka and Tamil Nadu. 'The Telugu channel has, in five years, grown so big that we have been able to plan programmes like Miss Andhra Pradesh and Telugu TV awards. With our optic fibre backbone project and the Bengali movie channel we hope to invade many more households in West Bengal,' said Goenka.