The rapid convergence has led to the digitalisation of almost all media sectors. Let it be news or entertainment, the first tap to garner information or elevate interest is always through the phone. Thus, people on the sender's end, i.e the ones who initiate the stories or create the content always have a great responsibility to play. So, in today's date the social media sensations, the content creators, the YouTubers, the influencers, the bloggers and everyone working on and for the web has an eminent role to play in the influencing and functioning of the society.
When asked about the same to famous YouTuber Sanchit Shokeen, popularly known as "Techbar" he shared his parallel thoughts on the same. Sanchit has more than 2 million-plus subscribers on his Youtube channel and creates tech videos of various types. Besides Youtube, he also has a wide fan base on social media who follows him closely. So, Sanchit believes that as he is a public figure and is followed by so many closely, he has the duty to guide and channelise people in the right way.
Following the principle of "With great powers come great responsibilities", Techbar tries to maintain his integrity in both personal and professional space. He feels that once a person is successful, the success is no more individualistic but is shared by many. They are going to idolise that person and follow his or her footsteps. People who succeed become examples and that is why it is important to set good examples. The first step starts by being honest at work. Since people recognise or know them by their work so it is very important, to be honest, and true to his ground. There should not be any hoaxes or false stories kept or put forward, it should be the truth and that should be transparent. Even failures or insecurities must not be hidden and proudly owned up as it would instill strength among many others.
Even when in the personal space, a successful YouTuber or a person should still be socially aware and active. He should abide by his social duties. As people follow them very closely, they take note of every action of them. So, one should always try to harness good habits and qualities that can help others become a good person. Performing actions that portray the basic virtues of life like truth, honesty, kindness, patience, cleanliness, commitment, love, respect and many more should be a part of their lives. Techbar explains this with daily activities. For example, if he comes out one day and does some social and public welfare by helping the needy, then the ones who follow him might also do the same. Or if another famous YouTuber probably educates people on Environment Day and makes a video of him planting a tree and starts a social media campaign with the same, many people are going to follow that. It doesn't matter if all of them are planting the tree from their heart or just doing it for social media but the fact that they are planting a tree makes a difference.
India is a country that lags a lot of elements. There are many things that are being shut even before it comes to the limelight. If these digital creators start talking about rights, equality, justice, peace, no prejudices, the society is definitely going to get better. People on the web have a lot of power. They hold the power to change, the power to create or break a story. So, if these people can be the advocates of society, the society would be a lot greener literally as well as metaphorically.
