Calcutta, Oct. 3 :    Calcutta, Oct. 3:  He is one of the more sought-after speakers on 'positive thinking' in the country; the author of a book that is No. 2 on non-fiction sales charts; the mastermind of Theory 'i' Management, which has been lapped up by McKinsey and Godrej, Citibank and GAIL... But Arindam Chaudhuri is already on to a new chapter. The 30-year-old boy from Bengal is back in the city of his birth with big plans in 'business, culture and, finally, politics'. The aim: Change. 'Whatever happens, wherever I go, I am a Bengali. Believe me, it hurts to hear people say that 'Nothing will happen in Calcutta'. So, I have been waiting to set up a base here and achieve something,' says the pony-tailed management 'guru'-cum-author, in town to release the chartbuster Count Your Chickens Before They Hatch, which has sold 35,0000 copies in seven weeks and 'tried to reach management to the people'. First on Arindam's agenda is spreading his new ('i' for Indian) concept in business management. So, his Planman Consulting, with a turnover set to touch Rs 6 crore this fiscal, has set up office - its sixth in the world - in Salt Lake. 'Taking a realistic look at the business prospects here at the moment, we have kept revenue targets low. But we already have GEE, Asian Paints and Aptech among our clients. The city needs to shake off its sense of complacency and we hope to help bring about a change of attitude,' explains Arindam, who charges corporate houses a lakh for an hour's consultancy, essentially to stress that 'the IIM model has failed' and to advocate a 'return to the roots to manage Indians better'. Mixing business with Bengali films is next on the plate for the head of the Delhi-based Indian Institute of Planning and Management (IIPM). Planman Consulting's first production, Saaj Batir Rupkotha, with Soumitra Chatterjee and Indrani Haldar, has already hit the floors and will be wrapped up by end-2001. 'Most of the films being made in Tollywood are appalling, but there is no point in sitting back and complaining. So, when Sondeep Sen of Deep Films (with Ek Je Achhe Kanya under its belt) approached me with a story by Joy Goswami, I decided to take the plunge. I want to get involved in the making of quality films, but only in Calcutta,' smiles Arindam, adding that 'the seemingly mad move from corporate houses to the tinsel town' has 'greatly enthused' some of his students who are now part of the youthful Planman team. What is all this leading up to? 'Ultimately, a business base and a cultural commitment will have to translate into a political effort to bring about change at the economic and social levels in Bengal,' announces Arindam. That, he is quick to admit, is some distance away. Though he insists he is 'an academician, rather than an author', Arindam does see his role evolving along the lines of the books he plans to pen. Next up, The Great Indian Dream, to 'reach economics to the people'. Then, pages to 'reach the politics of change to the people'. And all this, he promises, will be driven by the dream to bring about some sort of a change in Bengal.