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Home / Culture / Sweetish House Mafia from Mumbai hits the sweet spot

Sweetish House Mafia from Mumbai hits the sweet spot

What started five years ago as a venture selling cookies out of a Nano in Mumbai has now expanded to eight stores in Mumbai and travelled east with two stores in Calcutta. And now it’s heading to Pune and Bangalore. 

TT Bureau   |     |   Published 30.06.18, 12:00 AM

The Hungerford Street outlet is spread over 400sq ft, while the Salt Lake branch is approximately 480sq ft in area.

What: Sweetish House Mafia

Where: 10E Hungerford Street, near Birla High School, and BF 31 Salt Lake, Swimming Pool, opposite Talwalkars gym

Timings: 9am to midnight 

Meal for two: Rs 400-plus 

Cookie Smuggler: If you love your cookie dough, then this will be your instant fave. Cookie dough is baked fresh in a mug and served with vanilla ice cream, garnished with chocolate chips and lots of chocolate sauce. Rs 225
Double Chocolate Chip Cookie Shake: This  loaded shake needs to be shared! Turn your fave cookies into a shake by adding Rs 160 to the price of each cookie. From Nutella Seasalt to Dark Chocolate Truffle, there’s plenty to choose from.
Cookie Slab: Baked in a tin and served in a square slab format, this one is a hit among SHM patrons. 
Rs 120
Cookie Pizza: This sweet pizza has the base of a double chocolate chip cookie and is topped with more chocolate along with white and dark chocolate chips and a generous helping of M&M’s. If you have a friend who loves cookies, you could get this cake for their next birthday! Rs 175 a slice
Waffle Cookie Sundae: The special SHM chocolate mix goes into this loaded cookie, which is made in a waffle maker and is served with a scoop of vanilla ice cream topped with chocolate chips and chocolate sauce. Rs 285

What started five years ago as a venture selling cookies out of a Nano in Mumbai has now expanded to eight stores in Mumbai and travelled east with two stores in Calcutta. And now it’s heading to Pune and Bangalore. 

The cookie cafe, Sweetish House Mafia, conceptualised by banker-turned-baker Neha Arya Sethi, has opened doors in the city in two locations — Hungerford Street and Salt Lake. Cookies, sundaes, shakes and cookie cakes, the brand is dedicated to addressing the love for cookies. Done in shades of white and blue, the city outlets have stayed true to their Mumbai counterparts in look and feel. The Hungerford Street and Salt Lake outlets are owned by unit franchisees Nikeita Kothari and Dipika Kedia, respectively.

“It was my dream to pursue something like this, and I am excited to see how the city responds to it. We wanted to keep the flavours intact, which is why the Calcutta outlets even have the same ovens used in Mumbai, imported from Europe. That apart, the cookie dough is made in Mumbai and airlifted to Calcutta, so no cookie you eat will ever be even a day old,” said Aditi Jain, director, Altfort Projects, master franchisee (east India), Sweetish House Mafia. 

Text: Zeba Akhtar
Pictures: B. Halder

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