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Tradition of weave and craft

Prathaa intends to educate the end-consumers on mindful buying so that a demand for these crafts can be created

Our Bureau   |   Published 30.09.21, 06:15 AM

Prathaa is a socially and environmentally conscious brand committed to provide sustainable livelihood to weaver and artisan communities. Currently it works with the craft and weaving communities of Kutch and Bengal.

Due to lack of proper remuneration, weavers and artisans are leaving their professions and shifting towards other jobs. Prathaa intends to educate the end-consumers on mindful buying so that a demand for these crafts can be created.

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The brand, based in Mumbai, was founded by Sukanya Bhattacharya (above). She started Prathaa after a long, enriching stint in the corporate world.

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