Mumbai: Luggage maker VIP Industries is looking at a robust growth across key brands on the back of various initiatives that it has undertaken.

The Rs 1,300-crore firm has six brands in its portfolio - Carlton, VIP, Skybags, Caprese, Aristocrat and Alfa.

Despite operating in an industry that is hyper-competitive, dependent on pivots such as marriage and air travel and dominated by an unorganised sector, VIP Industries expects the positive momentum to continue because of several growth drivers.

"The biggest strength of our organisation over the last 50 years is that we have always been relevant to the consumer. We understand the needs of the Indian traveller better than anybody else and, therefore, we have been able to constantly innovate. It's a testimony to our efforts that we also lead the market," Sudip Ghose, CEO of VIP Industries , told The Telegraph.

The growth story is not lost among the analysts and the market, too.

"We expect a healthy growth momentum to continue, considering the robust outlook for the organised luggage industry, the company's market leadership, its wide and expanding distribution network, increasing focus on new age brands and constant focus on innovation and brand building," Religare Broking had said in a report earlier this year.

On the BSE, the VIP Industries stock shot up more than 96 per cent in the past one year.

Last month, numbers released by the DGCA for February showed domestic air passenger traffic rising by more than 24 per cent. Observers say the introduction of the GST will also benefit the organised luggage players as it will lead to better tax compliance of the unorganised sector, thereby closing the price gap with its rivals in the organised space.

The size of the organised sector is estimated at around Rs 3,500 crore.

Ghose disclosed that one such initiative which has yielded strong growth numbers is its Aristocrat brand that caters to the demands of the frequent traveller. The company had earlier undertaken a makeover for the brand to include new products apart from a new logo and a fresh tagline.

"Beyond a particular point, it is seen that brands stop connecting to the consumers and they also lose their sharpness. We found this happening in the case of Aristocrat. Therefore, we undertook a makeover of the brand. The results have surpassed our expectations," Ghose said.

The Aristocrat brand is estimated to have grown around 79 per in 2017-18 and is expected to grow at least 70 per cent in the current fiscal.