New Delhi, March 8 :
New Delhi, March 8:
Coloursoft intends to bring 15 new international eyewear brands to the Indian market in the next one year.
The company will initially market a range of products from Centrostyle, Cooper Vision, Serengeti, Harley Davidson and Benetton. Hardeep Singh, CEO, Coloursoft says, 'We plan to bring the Sisley brand to India in April this year.'
Singh says the idea behind marketing these international brands is to make them available here, with the same level of guarantee that one would get if bought abroad.
Currently, the organised eyewear segment is dominated by multinationals like Bausch & Laumb and Luxottica, which bought Ray Ban.
The three-year old Delhi based company is into the business of distribution and marketing of international brands in frames, contact lenses and eyewear accessories.
It currently enjoys exclusive distribution rights for both United Optical's Benneton range of eyewear and Cooper Vision's Silver 07 contact lenses.
Singh said it is cheaper for the consumer to buy international eyewear brands through Coloursoft than to buy it abroad. 'Though there is a steep import duty of 68 per cent, but due to a special understanding with the brands we are marketing, we procure them at a special price.'
In the optical accessories segment, Coloursoft exclusively represents Centrostyle, a premier Italy-based global brand.
Coloursoft, which had a turnover of Rs 1 crore last fiscal, says it is likely to close this fiscal with over Rs 2 crore. The company handles its distribution operation through 10 main stockists who make these international brands available in 200 dealer outlets.
Singh is focussing on the frames market. He estimates it to be a Rs 100 crore market and aims at achieving 5 to 7 per cent of this market in the next two years.





