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regular-article-logo Friday, 25 April 2025

Google a monopolist in online ad tech: Judge

Judge Leonie Brinkema of the US District Court for the Eastern District of Virginia said in a 115-page ruling that Google had broken the law to build its dominance over the largely invisible system of technology that places advertisements on pages across the web

David McCabe Published 18.04.25, 11:37 AM
Representational image

Representational image File image

Google acted illegally to maintain a monopoly in some online advertising technology, a federal judge ruled on Thursday, adding to legal troubles that could reshape the $1.88 trillion company and alter its power over the Internet.

Judge Leonie Brinkema of the US District Court for the Eastern District of Virginia said in a 115-page ruling that Google had broken the law to build its dominance over the largely invisible system of technology that places advertisements on pages across the web. The justice department and a group of states had sued Google, arguing that its monopoly in ad technology allowed the company to charge higher prices and take a bigger portion of each sale.

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“In addition to depriving rivals of the ability to compete, this exclusionary conduct substantially harmed Google’s publisher customers, the competitive process, and, ultimately, consumers of information on the open web,” said Judge Brinkema, who also dismissed one portion of the government’s case.

Google has increasingly faced a reckoning over the dominant role its products play in how people get information and conduct business online. Another federal judge ruled in August that the company had a monopoly in online search. He is now considering a request by the justice department to break the company up, with a three-week hearing on the matter scheduled to begin on Monday.

In its lawsuit, the justice department pre-emptively asked the court to force Google to sell some pieces of its ad technology business acquired over the years.

New York Times News Service

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