Chowringhee: The Indian Museum will launch a brand identity on Friday, International Museum Day.
The logo will have Indian Museum written in a distinctive style. "When people see the logo, they will instantly recall the museum," said Rajesh Purohit, the director of the museum.
An updated website will also be launched on the occasion. In its new avatar, the website will be more interactive. Visitors will have the opportunity to comment, make suggestions, go to the museum's Facebook page or send an email. "We have been working on the website for the past six months. It will continue to be updated regularly," said Purohit.
The website at present is dated with year-old programmes listed.
In keeping with this year's theme of International Museum Day - Hyperconnecting Museums, New Approaches, New Publics - the museum has invited consuls-general of all missions in the city to "connect with the world". "We will communicate with the global audience through our museum objects and programmes," said the director.
The museum will also use the audio-visual medium to help visitors connect with the artefacts on display. For instance, Bharatanatyam presentations will play on screens close to the Sangam literature, early Tamil poetry. Every object will have a screen where its story will be depicted.
Three of the galleries at the museum - Bronze Gallery, South Asia and South East Asia Gallery and the Prehistoric Gallery - will be reorganised. "The revamped galleries will have more story-telling. The Saga of Buddha will narrate the story of Buddha from his birth to death. Buddha's relics attract a large number of tourists. We will tell a story on the relics," said Purohit.
The technological development of prehistoric tools will be mapped and British geologist Robert Bruce Foote's collection of prehistoric tools displayed.
The museum will also introduce audio guides this year. The museum shop, which has been shifted from the backyard to the front, will be revamped. "Sales have shot up ever since it was relocated," the director said.
