Organic claim for sweets
Even sweets can be organic. That is the claim being made by a shop that has opened in HA Block.
Sundarini Naturals Mishti has opened an outlet where more than 40 varieties of sweets are being sold that are promoted to be preservative-free and naturally flavoured.
The chain is an outlet of a farmers’ co-operative from the Sundarbans and is a collaboration of the National Dairy Development Board and the state government, under which more than 5,000 farmers grow things organically.
“Our base is organic. Everything that is grown in the fields are organic. Even the cows are fed organic food and herbal medicine, which leads to organic milk production. This also brings a different taste to our products. The flavours used in the sweets are also natural, which may not make it look as attractive as those using artificial flavours, but are more beneficial for our health. Even the bottles our milk is sold in are of glass and not plastic,” said Arijit Mukherjee, the franchise owner. “We also plan to bring organically grown mangoes this summer,” he added.
Apart from regular sweets like rosogolla, they have a large variety including Baked Mihidana, Nolen gurer Rabdi, Kalakand, Dab Kalakand, Ice cream Butterscotch Rosogolla and more. The shop also sells organic cow milk, wild Sundarban honey, ghee, kalabhat (black rice), radhatilak rice and sona mug dal.