Brand Building

People  /  Published 20.05.22

To grow a brand, know what is good for the brand, community and planet: Jaydeep Chaudhuri

Kolkata boy now in New York tells My Kolkata about building brands in the time of technology and data, Ray films, JU and Park Street...
By Priyam Marik

Style  /  Published 08.02.22

Kama Ayurveda’s Vivek Sahni gets candid about its beauty products

The brand strives to fuse tradition with modern science in their endeavour to create effective skin-and-hair products...
By Anannya Sarkar

West Bengal  /  Published 23.08.19

Pulse of people key to brand-building

Eyes and ears open and feet on street is the best way to know your consumer...
By Debraj Mitra in Calcutta


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