Rise in green tea market potential

Read more below

  • Published 21.06.14
Hearty brew

Guwahati, June 20: The sale of green tea at a fancy price at the Guwahati Tea Auction Centre today proved that there is a good market for the tea with good growth potential.

Two chests (50kg) of speciality green tea were sold at Rs 1,000 per kg to Aggarwal Brothers through a private sales agreement under the Guwahati Tea Auction Centre.

The tea was sold by Paramount Tea Marketing Pvt Ltd, a tea-brokerage company based here.

The speciality green tea was made by Heritage Tea garden in Dibrugarh district.

“Each tea leaf is handpicked with extreme care to bring their finest quality of brew for every tea enthusiast,” managing director of Heritage Tea Rajen Baruah told The Telegraph.

Teas from this garden are sold in the US, too.

The garden also produces white tea.

Kamal Das, the president of Paramount Tea Marketing Pvt Ltd, which sold the tea, said the concept of green tea is catching up and has good demand.

“It will a big hit with the youth, who are health conscious,” he said, adding that the green tea sold today was a speciality one, which has a lot of potential in Assam.

Many tea companies are selling green tea in tea bags too.

Green tea is made solely from the leaves of Camellia sinensis and undergoes minimal oxidation during processing.

China, the largest producer and consumer of green tea in the world, last year produced 1,500 million kg of green tea, compared to 10 million kg by India. Assam produces 2 million kg of green tea.

Industry sources said the demand for green tea is growing at a rate of 17 per cent per annum, against only three per cent for black tea in the domestic market.

Sources said recently, not much green tea has been sold at the GTAC.

“This, according to my knowledge, is because of the price. Green tea needs to be appreciated more. The quantity was sold through private sales under the GTAC,” the secretary of the Gauhati Tea Auction Centre, Jayanta Kakati, said.

A workshop on green tea organised by the North Eastern Tea Association was held earlier this year in Golaghat.