There are many plant-fluencers among us, people who are willing to spend hours posing with their plants to get a dramatic shot. And these are people who want to stay in touch with fellow plant lovers. Places like Instagram or Facebook is not exactly the place to visit if you want to reach out to a niche community, for posts get lost in all the chatter.
Imagine a marriage between the algorithm of TikTok and the initial logic behind Instagram. What you get is PlantLife where it’s not about doing cartwheels on the beach or offering a walkthrough of a restaurant. The iOS app has the feel of TikTok, meaning you can scroll vertically to see full-screen clips and pictures of plants and plant lovers while the Instagram feel comes in the form of how you post photos — square of vertical.
The first thing you are asked during sign up is what kind of plant lover are you — indoor or outdoor, beginner or advance… things like that. And then your interests need to be chosen — houseplants, décor, gardening, food and drink (herbs and so on), wellness, nature, sustainability, craft, plant based and exotic. You need to provide a profile picture, which can also be that of your favourite tree. It’s as simple as that.
The team behind PlantLife — (left to right) Leslie Mullins, Taylor Vignali and Lana Pappa
In no time you will be scrolling through an endless feed with some amazing photographs and suggestions, like advice on watering, soil conditions and so on. The team behind the app — Leslie Mullins, Taylor Vignali and Lana Pappas — seem to be working with plant-fluencers who are putting out good content. Mullins has had a marketing and design career at Nike and Apple, Vignali has held creative director and UX roles at those same companies and Pappas is a San Francisco-based architectural landscaper and designer, according to Fast Company. They are experts and know what they are doing, given that millennials are more than happy to be “plant parents”.
The appeal of the app is simple: Bring together plant lovers as well as businesses around it. Though it lacks automatic photo identification at the moment — like on Plant.id — but it’s a promising app which can have you hooked for long. At the moment, most of the content is US centric but it’s only a matter of time that other markets join in.
Unlike on Instagram where one’s financial means are often questioned in way of what friends and influencers are doing, here everyone seem to be celebrating the joys of nature or coming up with solutions to garden-related problems. It’s a good place to be in if you believe in the bloom economy.