Let your curls do the talking with these five hair-care brands

Shampoos, conditioners, gels — these homegrown products not only hydrate your hair, but make your curls look gorgeous too

Aatreyee Mohanta Published 31.01.23, 05:33 PM
Include these products in your hair-care routine to make your curly hair shiny, bouncy and voluminous!

Include these products in your hair-care routine to make your curly hair shiny, bouncy and voluminous! @Taapsee/ Instagram (Pic for representational purpose only)

Taking care of curly hair can be quite a task, but thanks to all the information available on the Internet and curly hair bloggers sharing tips on social media, it's getting easier these days. Even half-a-decade back, there weren’t many brands offering products that could help maintain curly hair. Thankfully, a number of homegrown brands have stepped up now to give people with curly hair a better alternative than store-bought shampoos, conditioners along with various styling products that are specially made for curly hair.

If you’re someone who thinks their hair is frizzy and unmanageable, there’s a high possibility that you have curly hair. So, why not give these products a try?


Here are our top picks of curly hair products that will help you manage your mane better…

Ashba Botanics

This is the first dedicated curly hair-care brand in India. Launched by Asha Barrak, the sustainable-beauty brand aims to educate and create products for curly haired people. It has products to help control frizz, hydrate, nourish, moisturise and most importantly define your hair. They have formulas for your hair in the form of foams, moisture milk, serum, curling custard, along with shampoo, conditioner and gel. This is a great brand to start your journey to well-defined healthy curls.


‘Arata’ means fresh and new, and that encapsulates the brand’s philosophy. Launched by Dhruv Madhok and Dhruv Bhasin, the brand uses organic ingredients to create hair and skincare products and ensures you know exactly what you want to use on your body. Their Advanced Curl Care range promises maximum curl definition while making sure your hair stays hydrated. They have products like Detangling Spray, Leave-in conditioner, Rinse-off conditioner, Shampoo, Hair Oil and their most-loved product is their Hair Gel.


This haircare brand is dedicated to give you the best possible curls you could ever have. Made specially for curly hair customers, co-founder Vivek Singh envisioned this brand to make sure his curly-haired wife could flaunt her hair without any trouble. This brand uses no glycerin in their products and promises frizz-free results. Their entire range includes Curl Cleanser, Gentle Conditioner, Leave-in cream, Hair Mask and a styling gel too!


Founded by Sumit ‘Curl’ Karranji, the brand’s products aim to untangle your frizzy, curly or wavy hair, helping you embrace those happy curls. These products are paraben-free, petroleum-free and have no-alcohol ingredients in them that makes them super hydrating for your hair. Their products include Curl Shampoo, Curl Mask, Scalp Tonic, Curl Conditioner and Curl Cream, which constitutes a whole curly hair regime.

Curl Up

Started by a curly-haired couple, Ahalya Ram and Mithun Chakkaravarthy, with an aim to bring the curly-hair movement to India, this brand creates products that are sulphate-free, paraben-free and silicone-free. Their curly-hair bundle includes shampoo, conditioner, hair cream and gel, which makes your whole hair-care routine complete!

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