Ditch formals, go glamorous this Diwali.

From exquisite silver jewellery, colourful lehengas to kantha-stitched saris, women in Jamshedpur can shop to their heart's content for the upcoming festival at the two-day lifestyle exhibition Fashion Route, which kicked off at The Alcor hotel in Bistupur on Thursday.

Spread across 30 stalls, the exhibition has stocked everything from ethnic to kitschy, designer wear to traditional and Indo-western outfits, fashion jewellery, trendy clutches and slippers. Scented and lantern candles and traditional diyas are also up for grabs.

'This is the first time we have set up a stall in Jamshedpur. We are keen to explore the market. Lot of customers are showing interest in maang tikas and heavy jewellery. We are a one-stop shop for both designer dresses and jewellery,' said Bindiya Routh, a representative of Calcutta-based fashion house Sumona Couture.

The exhibition also showcases gorgeous outfits from designers of Jamshedpur, Ranchi and Calcutta and entrepreneurs from steel city.

While gowns and saris range from Rs 1,500 to Rs 40,000, jewellery are available in the range of Rs 3,000 and Rs 35,000. Candles and other decorative items are priced between Rs 200 and Rs 1,500.

'Diwali is synonymous to decorating our house with candles. We are also selling trendy electric candles that can light your house without any risk,' said Asha Jhajharia, a Jamshedpur-based entrepreneur.

Mamta Agarwal, one of the organisers of Fashion Route, said the exhibition was an attempt to provide a platform to rural entrepreneurs. 'We have come across some extremely talented women who do not have the resources to showcase their products. The exhibition is helping them to boost their sales,' said Mamta.

Customers were equally excited to splurge on the wide range of products.

'We always look forward to buy something new every festival. The dresses are really fashionable and am glad to be able to buy them in Jamshedpur,' said Poornima Adiram, a homemaker.