Mumbai, Aug. 9 : Boy met girl on a jhula, spoke for three minutes, got married, but the TRP rates did not live happily ever after. Indians may be mad about Madhuri and also about match-making, but they like them separate, and certainly not on the telly. Kahin Naa Kahin Koi Hai, La Dixit's reality show on Sony - in which she plays the chulbuli match-maker in a Hum Aapke Hain Kaun type of set - has brought kindred souls together, but no audience. The show has debuted at No. 66 at the ratings, according to the latest figures released by television rating agency TAM. The first episode of KNKKH, telecast on Monday last week, managed a mere 2.69 Television Rating Points (TRPs). The second episode plummeted further, scoring only 1.39 TRPs. The figures cover cable and satellite homes from nine cities. A study conducted by Lodestar Media suggests the show generated high audience interest but could not sustain it. The study says 79 per cent of 150 respondents in Delhi viewed the opening show but only 15 per cent sat through. KNKKH was based on a 'novel' concept: a woman meets three men, pre-selected by the channel, and takes her pick, while Madhuri, the little naughty girl-next-door, keeps the conversation flowing. But the audiences still prefer the saas-bahus to Madhuri the Cupid, as the ratings remain dominated by soaps on STAR Plus. Kahani Ghar Ghar Ki and Kyunki Saas Bhi Kabhi Bahu Thi managed TRPs over 10. Sony, however, remains hopeful. 'You can't compare the show with soaps. And one week's ratings are not indication enough,' says Sunil Lulla, executive vice-president, Sony Entertainment Television. The TAM figures make it official, but the Madhuri show, launched with the expectation of doing for Sony what Kaun Banega Crorepati did for STAR, drew sneers from some commentators from the word go. A televised match-making show was too much for an Indian audience. It was the contrived backdrop that put off audiences most. 'Match-making itself is such a contrived thing. Doing it in a set on television makes it doubly contrived. I would rather believe in a serial,' says Nandita Gandhi. 'The idea of two strangers meeting for the first time in such a situation is ridiculous. And what does it mean when Madhuri says, 'I will leave you alone for some time?' How can two people, or anyone, be alone in front of the TV camera?' asks Nirmala Sawant Prabhavalkar of the Maharashtra State Women's Commission. However, Sony stresses that it has conducted a private research according to which the response to the serial has been good. 'About 74 per cent of people were aware of the show in Delhi and Mumbai, according to a survey of a selection of cable homes,' Lulla adds. Sony hopes Kahin Naa Kahin Koi Hai - an audience for Madhuri.