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regular-article-logo Friday, 26 April 2024

How pandemic is shaping fashion

From fringes to celebrating American independence to Zara, the global fashion and lifestyle giant, plunging into beauty, here’s what to look forward to

The Telegraph Published 06.05.21, 06:09 AM
Fringe central: Through the lockdown, bangs have persisted as a hairstyle

Fringe central: Through the lockdown, bangs have persisted as a hairstyle File Picture

The word haircut increased 1,379% in Google searches in 2020. Among haircut searches, “fringe” was the biggest hit for women. That’s because bangs – short, or not too short – are the easiest DIY hairstyle that radically alters the look even as keeping at least the front part of the hair manageable. And if our inexperienced hands cannot manage a smooth cut, we can pass off the end result as edgy, or cutting edge!

As the world still grapples with the pandemic, we keep looking for easier ways to look after ourselves. Bangs continue to be trendy. So go ahead, get your DIY fringe.

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You could do with the advice hairstylist Jonathan Van Ness, of the Netflix series Queer Eye, offered in The New Yorker on the fringe cut: “Try to not cut it wider than the outside of your brows” and only do it “if it makes you feel more at peace”.

Dress up as American Independence

File Picture

American Independence is the dress code for the 2021 Met gala. The event, “fashion’s biggest night out,” is the annual fundraising benefit for the Metropolitan Museum of Art in New York. This year it will be hosted on September 13 by the some of the biggest and youngest icons from culture and entertainment: Timothée Chalamet, Amanda Gorman, Naomi Osaka – all in their 20s, and Billie Eilish, 19. Honorary chairs will be Tom Ford, Adam Mosseri, and Anna Wintour.

But this year the Met Ball will be a smaller, more intimate celebration for the opening of the Costume Institute’s next exhibition, “In America: A Lexicon of Fashion.” The Costume Institute is part of the museum.

The Met gala was cancelled last year due to the pandemic. But 2019 had seen the event rise to new heights, literally, themed Camp: Notes on Fashion. The train of Lady Gaga’s pink gown had swept up most of the red-carpeted steps.

So what will American Independence look like on some of the best known celebs, now that the country has a new government and is coming out of the pandemic? We look forward.

Not beauty, beauties

Picture courtesy: Zara

Zara, the global fashion and lifestyle giant, has just plunged into beauty. They were already into fragrance from December, but now they will create an entire beauty range.

Zara Beauty is to launch globally on May 12.

It will have products for lips, eyes, face, nails, and accessories. The products will find a home “in a new beauty-specific store-in-store concept with a sleek, polished white look that mirrors the items themselves,” reports Vogue.

The goal is inclusivity, the brand claims. It wants to appeal to everybody.

“Our ambition was to create a collection that anyone, regardless of gender, skin colour, age, or personal style will want to use,” Vogue quotes Zara beauty director Eva Lopez, as saying. “Standout offerings include a blood orange and turquoise eyeshadow palette; gold-flecked highlighting powder; canary yellow nail polish; a slim-line black liquid liner; and red lips in velvety gloss, powdery matte, soft demi-matte, or a shiny satin finish,” Vogue adds.

“Concepted by creative director @fabienbaron, our packaging merges the principles of luxury with the art of innovation,” says Zara’s Instagram account. Its slogan: “There is no beauty, only beauties.”

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