Are you a techno-junkie who isn?t satisfied with sitting down in front of the PC to find a partner? How about matrimony through instant messaging on your mobile phone? That?s the new service on offer from Shaadi.com which recently launched Shaadi.com Messenger. The service helps match-seekers chat with potential partners online. Unlike most messengers on the Net, Shaadi.com Messenger does not need to be downloaded. When a Shaadi.com member is online, she/he receives chat requests from others via the Messenger. The member can then view the detailed profile of those requesting the chat, and accept or decline the chat request.

BharatMatrimony.com has up and running an innovative way of finding prospective brides and grooms for people on the move. It has tied-up with cellular operators like Airtel, Hutch (Orange in Mumbai), Idea and Oasis to start a service called Matrimony on Mobile. This lets mobile users contact prospective brides and grooms by simply sending an SMS to ?5050?. Then, they send an SMS with the keyword ?FIND? to the same number, keyword ?VIEW? to view the details of a matching profile and the keyword ?CONTACT? to get in touch with the right person. This is called love in the Age of Technology.