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Boom in online jewellery industry making shopping convenient

ABP Digital Brand Studio Published 16.11.21, 09:36 PM

The best thing about digitization is the advent of online shopping, making the customer experience convenient and fun. Apart from clothing stores, makeup brands, jewelry is now making a remarkable entry into the digital world. The founders of the jewelry industry are changing the way Indians buy gold, hastening a shift to modern retail stores. With the continual evolution of the digital world, jewelry businesses are now capturing an audience through online platforms making jewelry more interactive and accessible.

India is considered among the most significant jewelry consumers in the world. The jewelry landscape seems poised for a glittering future. With the rising Covid-19 cases, jewelry production has gone the digital way and is constantly listening to consumers and quickly creating products that make people fall in love with the jewels. The Indian online jewelry market is estimated at $850 Million in 2019 and is projected to grow to $3.7 Billion by 2025. This festive season Jewelegance, an inspiring jewelry brand, is curating statement jewelry pieces that can elevate your party dress into something positively festive. The brand has introduced versatile designs that can never go wrong with influencing the hearts and minds of people.

Dhruval Shah, the founder of Jewelegance, lists a few statement-making options to inspire you to ring in 2021 with festive style. Temple jewelry collections and antique touched jewelry pieces are enormous in demand to amaze the people with its elegant finishing touch and unconventional designs that every human desires for. With the turn of events in the last few years, people are restricted to buying jewelry and keeping it in the locker. They are addicted to wearing them and making themself stand out from the crowd. With the tremendous growth of Indian e-commerce, the jewelry brands have the opportunity to establish a presence online and help the newcomers build their reputation in the market.

As more retailers are shifting to the digital world after seeing the vast opportunities in the online platform, the market is becoming more competitive and thus, requires influential leaders who can make the best use of the given advantage and take the jewelry industry to the next level. Entrepreneurs who want to make their strong foothold in the industry must adapt to the ongoing changes and modern technology. Leaders who want to stay ahead in this dynamic market need to step up their game to bring results that dominate the artistic realm. Online retailers encounter a more comprehensive buying experience with high-quality images, unique navigation, and easy-to-use product configuration settings.

The leading founder Dhruval Shah is the man behind the exceptional jewelry pieces that are turning heads around. The leader says, “Post Covid-19 pandemic, the digital industry is booming, forcing the brands to shift on a digital landscape. Therefore, every individual needs to look up to the changes and bring results that make the company win people's hearts. The digital tools of jewelry production are helping the customers to get what they desire. Since Covid-19 affected the world, people started getting more cautious of stepping outside and started making online purchases that value their safety. Shoppers want convenience, and our brand is exactly giving them what they want. With the digitalization, we are also providing customers premium quality gemstones jewelery at an affordable price”.

The rise of online shopping is making people more comfortable and feel secure in terms of quality. Online jewelry contributes 7.6% of the global Jewelry market in 2019, and the graph is only rising. Renowned online jewelry players are well known for the cutthroat competition and are meticulously working towards creating jewelry pieces that mark people's lives.

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