Chennai: US-based cult bike manufacturer Harley-Davidson has announced plans to enter the used business segment and was currently piloting the concept in some of its dealerships, a top company official has said.

Some of the company's dealerships were already testing the concept for the last few months, Harley-Davidson India managing director Peter MacKenzie said. "We are currently piloting it in a few dealerships. And, we are very close to rolling out the programme, nationally," he said.

At present, Harley-Davidson has 27 showrooms across the country. The 27th facility was formally unveiled by MacKenzie in the city.

"It (used bikes business) will enable us to attract more customers. Second, to enable people, perhaps who cannot afford a new Harley-Davidson, but at least get the right Harley-Davidson experience through an authorised dealership," he said.

On the company's growth plans for 2018, he said, "Year 2017 had its complexities with demonetisation, GST (goods and services tax implementation) and Euro IV. This year, we are looking at more stability."

The company's strategy was to be more accessible and more relevant to customers, he said, adding the "apparel segment" represents an important piece of strategy for growth.

"We will be opening up more apparel stores in shopping malls so that customers connect with and experience the Harley-Davidson brand," he said.

"That is a major piece of strategy in growing this year. We have opened three (apparel) stores already this year," he noted.

On India operations, MacKenzie said the country was an important market for Harley-Davidson. "That is why we continue to invest... we have a manufacturing facility here (Bawal, Haryana)."