Advertisement

Home / Business / BMW, Mini sales shoot up to 36pc

BMW, Mini sales shoot up to 36pc

The German luxury marquee had grown 34 per cent in 2021 when it sold 8876 cars
The 2 Series Gran Coupe by BMW
The 2 Series Gran Coupe by BMW
Sourced by The Telegraph

Our Special Correspondent   |   Calcutta   |   Published 29.05.22, 12:38 AM

BMW India’s BMW and Mini brands have clocked a growth of 36.1 per cent between January and April this year. BMW Motorrad has posted a growth of 49.1 per cent in the same period.

The German luxury marquee had grown 34 per cent in 2021 when it sold 8876 cars, of which 8236 were BMW vehicles and 640 Minis.

Advertisement

BMW Motorrad had posted a growth of 102 per cent when it sold 5,191 units in 2021, 90 per cent of which were G310R ad G310 GS.

While the company has recovered from its sales slump of 6,604 cars in 2020, it is yet to touch its 2017 sales of 9800 cars or its 2019 sales figure of 9641 cars. In 2018, BMW had posted its highest sales of 11,105 cars.

“We had a good growth in 2021 and the growth momentum has stayed with us through the first four months of this year too. Sales have come from our new products.

“The new X3 was an epic contributor. The 3 Series Gran Limo too was a great contributor. Our sales are balanced between our Sports Activity Vehicles and sedans with a 50:50 ratio,” said Vikram Pawah, president of BMW Group India. The company on Saturday launched its electric sedan, the BMW i4, with a price tag of Rs 69.9 lakh.

Pawah said: “We will post a robust double digit growth in 2022. We are working on our product offensive, launching new products that have found a huge acceptance among customers, we are also putting in place online sales and contact less interaction.

"And we are seeing results of all this effort in demand bouncing back strongly.”

The company will launch 24 new products this year across the three brands of which 19 products will be from BMW and Mini and five from Motorrad. The company which is celebrating 50 years of BMW Motorsport is going to launch ten special edition M cars in India this year.



Advertisement
Advertisement
Advertisement
 
 
 
Copyright © 2020 The Telegraph. All rights reserved.